 |
Enero Group, which includes Hotwire, Orchard and BMF, sells its 51 percent stake in AdTech business OBMedia and its subsidiaries to the existing 49 percent minority stockholders. The sale was completed for what Enero calls “a nominal amount,” and the company says that its FY25 financial report will record a non-cash loss of A$14 million to A$16 million ($9.2 million to $10.5 millon) as a result of the transaction. Earlier this year, OBMedia cut staff and pulled out $7 million in costs, after being impacted by a Google adtech change. “With a more defined portfolio, and an exclusive focus on building each of our agencies, we’re now committed to building the next chapter of growth,” said newly appointed CEO Ian Ball. Ball came to the agency in February as group COO.
 |
Southwest Strategies Group acquires Kiterocket, which works with clients in the emerging technology, semiconductor, renewable energy and sustainability sectors. Following the acquisition, Southwest will add a technology unit (led by Kiterocket founder Martijn Pierk) and a sustainable living division (led by Kiterocket co-founder Amanda Foley). The new lines of business will join its existing roster of focus areas, which include energy, transportation, water and land use. With offices in Phoenix and Seattle, Kiterocket extends Southwest Strategies Group’s reach throughout the western United States. The combined agency will have more than 120 employees spread across six offices in three states. “Kiterocket’s client-centric philosophy and commitment to investing in their team align with our core values,” said Southwest Strategies Group CEO Chris Wahl.
 |
Brodeur Partners launches Brodeur Relevance AI, a suite of services designed to help organizations strengthen their visibility and relevance in AI-powered search and discovery environments. The platform, which will ultimately incorporate technology to let clients monitor their brand’s relevance in real time across a variety of metrics, is currently offering four core AI visibility services. Its Brodeur Relevance AI Visibility Audit measures a brand’s likelihood to be mentioned in AI-generated answers for relevant topics, tracks average ranking position, and identifies the number and quality of sources cited by each LLM. The platform also offers platform optimization, strategic content strategy and ongoing monitoring and improvement. “With Brodeur Relevance AI, we’re helping our clients ensure their messages are not just present, but also persuasive and relevant in the conversations that matter most, including those individuals have with AI models,” said Brodeur Partners CEO Andrea Coville.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
Crosby Marketing Communications is the force behind the “This is My Room” PSA campaign to raise awareness about the more than 100,000 children in the U.S. waiting to be adopted from foster care... Red Banyan launches a hybrid client vertical designed to support organizations that need to navigate crises and manage risk, while continuing to build long-term brand visibility... DemandScience releases Digital Audiences, which brings together account- and persona-based targeting across major digital channels.
MMGY Global acquires Think Strawberries, a travel representation and marketing brand headquartered in India... Publicity for Good president Austin Holmes announces the official launch of Signal Raptor, a tech-powered PR platform that uses subscription-based billing to make media visibility more accessible... The Plank Center for Leadership in Public Relations board of advisors names Zeno U.S. president and chief culture officer Grant Deady as chair and Eric Winkfield, VP group manager at M Booth and M Booth Health, as vice chair.
5WPR develops a service offering designed to help brands drive meaningful business results during Amazon Prime Day (July 8-11)... AIIR, a communications agency specializing in the health, wellness, fitness and performance categories, is launched by former Jack Taylor PR president Heather Morris... RALLY launches podcast that it says will take listeners behind the scenes of campaigns and communications practices that shape culture and drive policy.
