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Enero Group, which includes Hotwire, Orchard and BMF, sells its 51 percent stake in AdTech business OBMedia and its subsidiaries to the existing 49 percent minority stockholders. The sale was completed for what Enero calls “a nominal amount,” and the company says that its FY25 financial report will record a non-cash loss of A$14 million to A$16 million ($9.2 million to $10.5 millon) as a result of the transaction. Earlier this year, OBMedia cut staff and pulled out $7 million in costs, after being impacted by a Google adtech change. “With a more defined portfolio, and an exclusive focus on building each of our agencies, we’re now committed to building the next chapter of growth,” said newly appointed CEO Ian Ball. Ball came to the agency in February as group COO.
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Southwest Strategies Group acquires Kiterocket, which works with clients in the emerging technology, semiconductor, renewable energy and sustainability sectors. Following the acquisition, Southwest will add a technology unit (led by Kiterocket founder Martijn Pierk) and a sustainable living division (led by Kiterocket co-founder Amanda Foley). The new lines of business will join its existing roster of focus areas, which include energy, transportation, water and land use. With offices in Phoenix and Seattle, Kiterocket extends Southwest Strategies Group’s reach throughout the western United States. The combined agency will have more than 120 employees spread across six offices in three states. “Kiterocket’s client-centric philosophy and commitment to investing in their team align with our core values,” said Southwest Strategies Group CEO Chris Wahl.
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Brodeur Partners launches Brodeur Relevance AI, a suite of services designed to help organizations strengthen their visibility and relevance in AI-powered search and discovery environments. The platform, which will ultimately incorporate technology to let clients monitor their brand’s relevance in real time across a variety of metrics, is currently offering four core AI visibility services. Its Brodeur Relevance AI Visibility Audit measures a brand’s likelihood to be mentioned in AI-generated answers for relevant topics, tracks average ranking position, and identifies the number and quality of sources cited by each LLM. The platform also offers platform optimization, strategic content strategy and ongoing monitoring and improvement. “With Brodeur Relevance AI, we’re helping our clients ensure their messages are not just present, but also persuasive and relevant in the conversations that matter most, including those individuals have with AI models,” said Brodeur Partners CEO Andrea Coville.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
SourceCode Communications acquires Rally Point Public Relations... Ruder Finn launches its AI Accelerator, a set of tools and capabilities that will be embedded across client work, agency workflows, and talent recruitment and development, as a way of building AI-native expertise across disciplines... Ceisler Media & Issue Advocacy, a communications, media strategy and public relations firm, is merging with Athena Global Advisors. 
