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| Simona Chadha |
Persistent Systems, a digital engineering and enterprise modernization company with over 24,500 employees located in 19 countries, appoints Shimona Chadha as CMO. Chadha joins Persistent from HCLTech, where she was VP and head of North America vertical marketing. She previously held senior leadership roles and led customer-focused growth strategies at Vodafone Idea and Abbott. Based out of Persistent’s New Jersey office, Chadha will focus on strengthening the company’s market engagement, enabling its go-to-market impact, and amplifying its differentiation in the industry. "Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes,” said Persistent CEO and executive director Sandeep Kalra.
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| Georgi DeMartino |
Kessler PR Group, a crisis and strategic communications firm, adds Georgi DeMartino to its team. DeMartino comes to the agency from Barnard College, where she most recently served as associate director of communications and media relations. She was previously a social media producer and assignment editor at Fox News Channel in New York. At Kessler, she will help drive the firm’s crisis communications, strategic planning work and reputation management support, in addition to providing media training for clients. “Her deep experience navigating the recent nationwide issues facing higher education easily translates to tackling many of the issues we address for our clients across other industries as well,” said Kessler PR Group founder and CEO Karen Kessler.
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| Laura Rodriguez |
Podhurst Orseck, a Coral Gables, FL-based legal firm that works in areas including aviation, complex commercial and class action, brings on Laura Rodriguez as director of communications and community affairs. Rodrguez was most recently a reporter at NBC6 South Florida. She was previously an anchor and reporter for Telemundo. At Podhurst Orseck, Rodriguez will lead the firm’s ongoing marketing communications strategy, including managing brand visibility, expanding the firm’s referral and business development networks, and overseeing community engagement initiatives. “Her on-the-ground reporting experience, combined with her deep roots in the Miami community and passion for advocacy, make her an ideal fit for our firm and our clients,” said Podhurst Orseck managing partner Steven Marks.
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| Lisa Van Riper |
The University of Maryland Baltimore County names Lisa Van Riper as VP for communications and marketing, effective July 21. Van Riper was most recently VP for marketing and communications at Goucher College in Baltimore, where she oversaw a broad effort to enhance and modernize the college’s digital marketing strategy and develop a cohesive, unifying brand identity. She has also served as VP for marketing, communications and information technology at Knox College in Galesburg, IL and VP for communications and public relations at Common App. “In addition to being an expert marketer and talented communications professional, Lisa is a strong manager and leader who has successfully built and developed teams and fostered effective collaborations with campus partners,” said UMBC president Valerie Sheares.
Highwire names Kelly Losko as CFO. Losko joins the agency from OLIVER Agency, where she was CFO, North America....TCW, a Los-Angeles based financial services company, brings on Lindsay DeLarme as global head of marketing & communications. DeLarme previously spending 13 years at Oaktree Capital, most recently serving as head of marketing and communications.... o9 Solutions, developer of the “Digital Brain,” names Adriel Sanchez CMO, a newly created position at the company. 
The National Association of Corporate Directors has named Brunswick Group veteran Mohamed Younis senior VP of content.
HUNTER promotes Gigi García Russo to president and Michael Lamp to chief digital & transformation officer.... Cars.com Inc. a car-shopping marketplace, names Sarah Kettler CMO, effective June 15...The Trade Desk, an advertising tech company, appoints Sarah Gavin as CMO and EVP.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
