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Matthew Freud is considering the sale of his high-powered eponymous PR firm and has hired investment banker Robey Warshaw to handle the process, according to the Financial Times.
The FT profiles Freud, as “one of London’s top spin-doctors and corporate fixers.” His great-grandfather was Sigmund Freud.
Launched 40 years ago, Freuds generated $65M in revenues during the past year and earned $16M. In June, the shop launched the SXSW London festival.
George Osborne, former UK Conservative chancellor and a RW partner, oversees the FG auction. Freud brought in RW after receiving a number of unsolicited offers.
The 61-year-old, who was married to Rupert Mudoch's daugher Elisabeth, is opting for the sale of the firm because “he does not believe in succession” to his children.
He is expected to stay on at the shop to oversee the transition to new ownership.


Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
Hodges Partnership co-founders Jon Newman and Josh Dare are selling the Richmond-based firm to four senior VPs who will assume ownership of the shop over the next couple of years.
Interluxe Group, luxury experiential shop, and North & Warren digital-first media agency, have acquired Quinn, the strategic communications shop that services upscale brands.
H/Advisors Abernathy and FGS Global work Keurig Dr Pepper $18B deal to acquire coffee company JDE Peet's. The coffee brands will then be spun off as a separately traded public company.
Shamrock Capital has acquired Penta Group, stakeholder communications firm, from Falfurrias Management Partners.



