 |
Matthew Freud is considering the sale of his high-powered eponymous PR firm and has hired investment banker Robey Warshaw to handle the process, according to the Financial Times.
The FT profiles Freud, as “one of London’s top spin-doctors and corporate fixers.” His great-grandfather was Sigmund Freud.
Launched 40 years ago, Freuds generated $65M in revenues during the past year and earned $16M. In June, the shop launched the SXSW London festival.
George Osborne, former UK Conservative chancellor and a RW partner, oversees the FG auction. Freud brought in RW after receiving a number of unsolicited offers.
The 61-year-old, who was married to Rupert Mudoch's daugher Elisabeth, is opting for the sale of the firm because “he does not believe in succession” to his children.
He is expected to stay on at the shop to oversee the transition to new ownership.
Motion, a Chicago-based brand growth agency, acquires video-forward marketing and communications firm AKA Media Partners, which has been in business since 1998.
Declan Kelly's Consello has acquired Morpheus Risk, a UK-based risk and threat assessment firm.
Ruder Finn has acquired Missouri Creative, a 30-member visual storytelling, design and experience-led brand activation firm based in London.
Highwire acquires The Bliss Group, creating a combined firm, operating under the Highwire brand, that has more than 250 professionals across North America.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
