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Crosby Marketing Communications is the force behind the “This is My Room” public service campaign for the Dave Thomas Foundation for Adoption, a national, nonprofit public charity. The effort aims to raise awareness about the more than 100,000 children in the U.S. waiting to be adopted from foster care. Crosby developed a series of TV and radio PSAs featuring the real-life story of Marisol, who was adopted after spending 14 years in foster care. The campaign also includes a series of print and out-of-home executions for use by media outlets. “Crosby beautifully captured Marisol’s story... the heartbreak of instability and the hope that having a safe, permanent home can bring,” said Dave Thomas Foundation for Adoption president and CEO Rita Soronen.
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Red Banyan launches a hybrid client vertical designed to support organizations that need to navigate crises and manage risk, while continuing to build long-term brand visibility. It combines elements of the agency’s strategic communications and crisis communications divisions into one offering, structured around Red Banyan’s proprietary "Powering Reputation" model. The interconnected components of the vertical—Rapid Response, Brand Building, and Planning and Prevention—are intended to reflect how reputation is shaped and protected in real time today. "The stakes have shifted, and leaders are rethinking how to protect brand equity while still advancing their visibility and business goals,” said Red Banyan founder and CEO Evan Nierman. “The Powering Reputation model is designed to meet that shift with a system that connects strategy, risk mitigation, and rapid execution."
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DemandScience, which provides B2B tech-enabled revenue marketing solutions, releases Digital Audiences, an audience activation solution that brings together account- and persona-based targeting across major digital channels. By linking verified company and contact data to digital identifiers, Digital Audiences offers marketers a way to activate a single audience across demand generation, events, programmatic display, video, social, audio, connected TV and beyond. It also gives marketers the opportunity to activate the same list used for events, sales outreach, or email campaigns in paid media channels like Facebook or LinkedIn. “Digital media has too often operated in a black box. Marketers know what they’re spending, but not always who they’re reaching,” said Derek Schoettle, CEO of DemandScience. “Digital Audiences changes that.”
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
