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Crosby Marketing Communications is the force behind the “This is My Room” public service campaign for the Dave Thomas Foundation for Adoption, a national, nonprofit public charity. The effort aims to raise awareness about the more than 100,000 children in the U.S. waiting to be adopted from foster care. Crosby developed a series of TV and radio PSAs featuring the real-life story of Marisol, who was adopted after spending 14 years in foster care. The campaign also includes a series of print and out-of-home executions for use by media outlets. “Crosby beautifully captured Marisol’s story... the heartbreak of instability and the hope that having a safe, permanent home can bring,” said Dave Thomas Foundation for Adoption president and CEO Rita Soronen.
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Red Banyan launches a hybrid client vertical designed to support organizations that need to navigate crises and manage risk, while continuing to build long-term brand visibility. It combines elements of the agency’s strategic communications and crisis communications divisions into one offering, structured around Red Banyan’s proprietary "Powering Reputation" model. The interconnected components of the vertical—Rapid Response, Brand Building, and Planning and Prevention—are intended to reflect how reputation is shaped and protected in real time today. "The stakes have shifted, and leaders are rethinking how to protect brand equity while still advancing their visibility and business goals,” said Red Banyan founder and CEO Evan Nierman. “The Powering Reputation model is designed to meet that shift with a system that connects strategy, risk mitigation, and rapid execution."
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DemandScience, which provides B2B tech-enabled revenue marketing solutions, releases Digital Audiences, an audience activation solution that brings together account- and persona-based targeting across major digital channels. By linking verified company and contact data to digital identifiers, Digital Audiences offers marketers a way to activate a single audience across demand generation, events, programmatic display, video, social, audio, connected TV and beyond. It also gives marketers the opportunity to activate the same list used for events, sales outreach, or email campaigns in paid media channels like Facebook or LinkedIn. “Digital media has too often operated in a black box. Marketers know what they’re spending, but not always who they’re reaching,” said Derek Schoettle, CEO of DemandScience. “Digital Audiences changes that.”
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
SourceCode Communications acquires Rally Point Public Relations... Ruder Finn launches its AI Accelerator, a set of tools and capabilities that will be embedded across client work, agency workflows, and talent recruitment and development, as a way of building AI-native expertise across disciplines... Ceisler Media & Issue Advocacy, a communications, media strategy and public relations firm, is merging with Athena Global Advisors. 
MikeWorldWide launches a supply chain, logistics, and infrastructure practice... Kroll introduces two practices: Kroll Economics and Decision Intelligence... Orange Orchard founder Heather Ripley is hosting a free 60-minute live masterclass on Tuesday, Feb. 24 at 1 p.m. EST to help animal sanctuaries earn meaningful earned media coverage and turn that visibility into stronger community support.
Stagwell agencies Doner and Colle McVoy form a “strategic alliance” that will operate as DonerColle Partners... Merryman Communications, a healthcare marketing and communications agency, rebrands as M+... Crowe PR launches Crowe Media platform... Tauth Labs, which provides content authentication solutions for clients in the communications, financial services and local government sectors, has been certified by the Coalition for Content Provenance and Authenticity.
