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Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts. Powered by agentic principles, SMP will optimize trading and investment product solutions for Stagwell’s global network and media partners. It will utilize Stagwell’s scale, technology and partnerships to model, forecast and optimize towards increasing efficiency and boosting client outcomes. Matt Adams, who is global chief operating officer at Assembly Global, will now also serve as global CEO of SMP. Marissa Jimenez, who comes to Stagwell from Dentsu US, where she was EVP, commercial, will take on the role of SMP’s global chief trading and solutions officer, effective July 14. "This suite of solutions repositions, matures and expands the way we do business with our valued partners in a consolidating, addressable world, making it accessible to the entire Stagwell network,” said Adams.
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| The HOPSCOTCH Board |
HOPSCOTCH, an international communications group founded in France, moves to reinforce the coherence of its global network and accelerate its development across all markets with the launch of a dedicated international coordination team for its operations outside of France. With over 1,200 employees—half of whom are based internationally—across 40 offices on five continents, the group is reorganizing its international operations under a unified brand by renaming all its offices under the HOPSCOTCH name. To support the transformation, Sylvain Rouchy, formerly head of the HOPSCOTCH Season network, has been appointed chief operating officer of the HOPSCOTCH International network. “This move reflects a clear ambition: to make HOPSCOTCH a global reference partner, capable of activating local expertise in a coordinated way to address the international challenges of our clients,” says HOPSCOTCH president Frédéric Bedin.
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The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications in the United Kingdom, Kontextia in Argentina, and Promonde in Brazil to its network. Fox Communications specializes in working with luxury travel and hospitality clients and has recently expanded into the luxury lifestyle space. Kontextia, a boutique language, marketing and communications, provides services including translation, localization, PR, business development and event management. Promonde connects international brands with the Brazilian market through strategic branding, public relations, storytelling, digital marketing and tailored sales initiatives. “Each brings a deep understanding of their markets, enabling us to offer clients more comprehensive support and insights in regions showing remarkable travel growth and opportunity,” said TLN executive chair (as well as Zapwater Communications founder and CEO) David Zapata.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
