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NINICO, a Silicon Valley-based PR firm, is selected as agency of record for Anglepoint, a software asset management and IT asset management company. The agency will lead Anglepoint’s strategic communications, media relations and brand visibility initiatives across North America and key global markets. Anglepoint’s end-to-end managed services include program strategy development, technology selection and implementation. “NINICO brings the strategic vision and creativity we were looking for, and we’re excited to collaborate with them in this new chapter,” said Anglepoint VP of global marketing Helen Piña.
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Firecracker PR signs on Firewalla, a provider of cybersecurity firewalls for families and businesses. Firecracker will be helping to secure product reviews for the company’s line of firewalls. Founded in 2017, Firewalla offers solutions that include such features as internal and external vulnerability scans; content filtering and activity detection; and device management. Its devices are currently operating in more than 100 countries.
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New Engen is named digital marketing partner for Highlights for Children, a global media brand aimed at children up to 12 years of age. New Engen will lead strategy and execution across existing digital channels, such as paid social and search, as well as overseeing expansion into arenas like CTV and audio. The partnership also includes ongoing creative collaboration with Highlights’ internal team, with New Engen delivering insights into messaging effectiveness and advising on testing strategies to align content with campaign objectives. Highlights publishes magazines and books, in addition to providing such multi-platform experiences as digital apps, toys/games and a podcast. “We partnered with New Engen for their strategic insight, transformative approach, and shared commitment to purpose-driven marketing,” said Highlights for Children VP of digital acquisition and experience Kerstin Reinhart.
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RG2 Communications is named agency of record for Hotel Milu Milano, a newly opened hotel in Milan’s Porta Venezia district. RG2 is launching an integrated communications strategy to launch the hotel. The scope of work on the project includes managing media relations, activating brand partnerships and driving awareness through campaigns in the luxury travel, hospitality and lifestyle spaces. “This is an exciting time of growth for Milan’s hospitality landscape, and we are looking forward to introducing new audiences to Hotel Milu Milan,” said RG2 principal and co-founder Grace Hitchen-Hilsley.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
