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NINICO, a Silicon Valley-based PR firm, is selected as agency of record for Anglepoint, a software asset management and IT asset management company. The agency will lead Anglepoint’s strategic communications, media relations and brand visibility initiatives across North America and key global markets. Anglepoint’s end-to-end managed services include program strategy development, technology selection and implementation. “NINICO brings the strategic vision and creativity we were looking for, and we’re excited to collaborate with them in this new chapter,” said Anglepoint VP of global marketing Helen Piña.
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Firecracker PR signs on Firewalla, a provider of cybersecurity firewalls for families and businesses. Firecracker will be helping to secure product reviews for the company’s line of firewalls. Founded in 2017, Firewalla offers solutions that include such features as internal and external vulnerability scans; content filtering and activity detection; and device management. Its devices are currently operating in more than 100 countries.
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New Engen is named digital marketing partner for Highlights for Children, a global media brand aimed at children up to 12 years of age. New Engen will lead strategy and execution across existing digital channels, such as paid social and search, as well as overseeing expansion into arenas like CTV and audio. The partnership also includes ongoing creative collaboration with Highlights’ internal team, with New Engen delivering insights into messaging effectiveness and advising on testing strategies to align content with campaign objectives. Highlights publishes magazines and books, in addition to providing such multi-platform experiences as digital apps, toys/games and a podcast. “We partnered with New Engen for their strategic insight, transformative approach, and shared commitment to purpose-driven marketing,” said Highlights for Children VP of digital acquisition and experience Kerstin Reinhart.
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RG2 Communications is named agency of record for Hotel Milu Milano, a newly opened hotel in Milan’s Porta Venezia district. RG2 is launching an integrated communications strategy to launch the hotel. The scope of work on the project includes managing media relations, activating brand partnerships and driving awareness through campaigns in the luxury travel, hospitality and lifestyle spaces. “This is an exciting time of growth for Milan’s hospitality landscape, and we are looking forward to introducing new audiences to Hotel Milu Milan,” said RG2 principal and co-founder Grace Hitchen-Hilsley.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
