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| Mike Doyle |
Ketchum president and CEO Mike Doyle is stepping down after 30 years with the Omnicom agency, effective the end of July. Doyle has held the top spot at the agency since 2020, previously serving in positions including partner and president, North America. While Ketchum looks for Doyle’s replacement, US CEO Tamara Norman and president of global markets Jo-ann Robertson will continue to lead their respective divisions, assisted by CFO and chief people officer James Peters. Omnicom Public Relations Group CEO Chris Forster said in a memo to Ketchum employees that Doyle’s exit “aligns with a broader strategy to position Ketchum for future growth and meet the evolving needs of its clients.” The merger of Omincom and IPG is set to close later this year.
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| Kristin Hollins |
FleishmanHillard promotes Kristin Hollins to general manager for California. Hollins most recently led the agency’s San Francisco office and has also served as an SVP and senior partner. Her other previous positions include CEO of Revere, a DJE Holdings Company; VP, communications at Actian; and VP at Oracle. In her new role, Hollins will oversee the agency's strategy and operations across San Francisco, Los Angeles, San Diego, Orange County and Sacramento, with a focus on client experience, growth, talent development and cross-market integration. "Kristin brings superior business acumen; depth of market, sector and discipline expertise; and a client- and people-centric focus that will help deliver against a 'One California' strategy with confidence," said FleishmanHillard president, Americas and chief strategy officer Della Sweetman.
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| John Goodwin |
The Forward Party, a centrist political party founded by Democratic 2020 presidential candidate Andrew Yang, names John Goodwin communications director. Goodwin was most recently co-founder and partner at PR and public affairs firm Foxhound Advisors. Before that, he served as SVP, public affairs at Poly (part of HP); VP, corporate communications at TiVo; and head of communications at the Weather Channel. In addition to serving as The Forward Party’s spokesman, Goodwin will oversee legacy and emerging media relations. social media engagement, surrogate operations and overall messaging development. The Forward Party has also brought on Kayla Berube, who previously handled political sales at Buzz Feed, as political director. “Goodwin and Berube are two of the brightest talents in their fields and will take Forward to the next level for long-term success,” said The Forward Party CEO Lindsey Drath.




Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.



