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Champion is named official franchise development for Feng Cha, a premium boba beverage franchise with over 80 stores across the U.S. Champion will lead all digital marketing efforts for Feng Cha’s franchise development program, working to attract high-quality franchise inquiries, build national awareness of the chain’s business opportunity and deliver measurable results for franchise growth. “Their track record in franchise marketing, strategic creativity and deep industry relationships makes them an ideal extension of our team as we enter our next phase of expansion,” said Feng Cha co-founder and co-CEO Johnny Gao.
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InnoVision Marketing Group, a bilingual agency headquartered in San Diego, is named PR agency of record for Herman Law, a legal firm representing victims of sexual abuse. InnoVision will lead all media relations, crisis communication, PR strategy and national press outreach for Herman Law’s efforts. The marketing group has already supported Herman Law in press events across major cities, including Orlando, Baltimore, Los Angeles and San Diego. "From the first day, their team demonstrated a deep understanding of our mission and brought a level of strategic insight, creativity and responsiveness that immediately stood out," said Herman Law chief business officer Roger Herman.
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Prism PR is named public relations agency of record for Gaia, a member-supported global video streaming service and community that produces content centering on personal transformation, health, wellness and spirituality. The agency will conduct integrated communications campaigns to help the company grow its brand further. Prism PR’s scope of work will include brand strategy; holistic media relations; and executive, corporate and global communications. It will also promote new shows, content and on-air talent. Gaia brought in $90.4 million in revenue in 2024, with an all-time high 856,000 subscribers. Its Q1 2025 revenue was up 12 percent year-over-year. “[Prism PR founder Rick Pendrick] understands the heart of our mission and brings both experience and passion to the table,” said Gaia CEO Kiersten Medvedich.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
