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Champion is named official franchise development for Feng Cha, a premium boba beverage franchise with over 80 stores across the U.S. Champion will lead all digital marketing efforts for Feng Cha’s franchise development program, working to attract high-quality franchise inquiries, build national awareness of the chain’s business opportunity and deliver measurable results for franchise growth. “Their track record in franchise marketing, strategic creativity and deep industry relationships makes them an ideal extension of our team as we enter our next phase of expansion,” said Feng Cha co-founder and co-CEO Johnny Gao.
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InnoVision Marketing Group, a bilingual agency headquartered in San Diego, is named PR agency of record for Herman Law, a legal firm representing victims of sexual abuse. InnoVision will lead all media relations, crisis communication, PR strategy and national press outreach for Herman Law’s efforts. The marketing group has already supported Herman Law in press events across major cities, including Orlando, Baltimore, Los Angeles and San Diego. "From the first day, their team demonstrated a deep understanding of our mission and brought a level of strategic insight, creativity and responsiveness that immediately stood out," said Herman Law chief business officer Roger Herman.
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Prism PR is named public relations agency of record for Gaia, a member-supported global video streaming service and community that produces content centering on personal transformation, health, wellness and spirituality. The agency will conduct integrated communications campaigns to help the company grow its brand further. Prism PR’s scope of work will include brand strategy; holistic media relations; and executive, corporate and global communications. It will also promote new shows, content and on-air talent. Gaia brought in $90.4 million in revenue in 2024, with an all-time high 856,000 subscribers. Its Q1 2025 revenue was up 12 percent year-over-year. “[Prism PR founder Rick Pendrick] understands the heart of our mission and brings both experience and passion to the table,” said Gaia CEO Kiersten Medvedich.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
