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Development Counsellors International is selected by Meet Boston, the official destination marketing organization for the Greater Boston area, as its agency of record for public relations, business events and travel trade in Canada. The agency will work with local partners to deliver campaigns and activations. Canada remains Boston’s largest international market, with hundreds of thousands of Canadians visiting each year for leisure, business and educational opportunities. “Their expertise and proven track record in destination marketing will help us create impactful campaigns and meaningful connections across the country,” said Meet Boston president and CEO Martha J. Sheridan.
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Gunpowder, an enthusiast lifestyle agency, is partnering with Montana Knife Company to generate earned media coverage for the company through “proactive, authentic storytelling.” The agency will operate as an integral part of MKC’s marketing and communications team, providing a fully integrated public relations program as well as affiliate marketing services. Founded in 2020 by master bladesmith Josh Smith and Brandon Horoho, MKC builds knives for both indoor and outdoor use. “We take great pride in being a part of our customers’ lives, and believe we’ve selected a partner who will help us share that spirit with new audiences while staying true to our core,” said Smith.
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McLean Media, a Michigan-based agency, picks up online collector car marketplace Hemmings. The agency will provide comprehensive public relations services to support the continued growth and market leadership of Hemmings. Founded in 1954, Hemmings has evolved from a print publication, Hemmings Motor News, to a digital leader in the collector car space, connecting buyers and sellers of classic, vintage, and specialty vehicles worldwide. "This team's deep understanding of automotive, combined with their genuine passion for vintage cars, makes them the ideal partner to help us communicate our enhanced value proposition to enthusiasts worldwide,” said Hemmings president Jonathan Shaw.
FINN Partners signs Sonoma County Tourism... CIIC PR adds travel consultancy The Secret Explorer to its European portfolio... ION 54
Redpoint adds Inn By The Sea, a resort on the coast of Cape Elizabeth, Maine, to its client roster... Red Lorry Yellow Lorry is named U.S PR agency of record for Halter, which develops GPS-enabled collars that deliver virtual fencing and guidance for cattle... Junipr Public Relations and R-to-V Marketing team up to raise the profile of boutique hotel The Belfry House.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
