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Development Counsellors International is selected by Meet Boston, the official destination marketing organization for the Greater Boston area, as its agency of record for public relations, business events and travel trade in Canada. The agency will work with local partners to deliver campaigns and activations. Canada remains Boston’s largest international market, with hundreds of thousands of Canadians visiting each year for leisure, business and educational opportunities. “Their expertise and proven track record in destination marketing will help us create impactful campaigns and meaningful connections across the country,” said Meet Boston president and CEO Martha J. Sheridan.
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Gunpowder, an enthusiast lifestyle agency, is partnering with Montana Knife Company to generate earned media coverage for the company through “proactive, authentic storytelling.” The agency will operate as an integral part of MKC’s marketing and communications team, providing a fully integrated public relations program as well as affiliate marketing services. Founded in 2020 by master bladesmith Josh Smith and Brandon Horoho, MKC builds knives for both indoor and outdoor use. “We take great pride in being a part of our customers’ lives, and believe we’ve selected a partner who will help us share that spirit with new audiences while staying true to our core,” said Smith.
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McLean Media, a Michigan-based agency, picks up online collector car marketplace Hemmings. The agency will provide comprehensive public relations services to support the continued growth and market leadership of Hemmings. Founded in 1954, Hemmings has evolved from a print publication, Hemmings Motor News, to a digital leader in the collector car space, connecting buyers and sellers of classic, vintage, and specialty vehicles worldwide. "This team's deep understanding of automotive, combined with their genuine passion for vintage cars, makes them the ideal partner to help us communicate our enhanced value proposition to enthusiasts worldwide,” said Hemmings president Jonathan Shaw.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
