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Development Counsellors International is selected by Meet Boston, the official destination marketing organization for the Greater Boston area, as its agency of record for public relations, business events and travel trade in Canada. The agency will work with local partners to deliver campaigns and activations. Canada remains Boston’s largest international market, with hundreds of thousands of Canadians visiting each year for leisure, business and educational opportunities. “Their expertise and proven track record in destination marketing will help us create impactful campaigns and meaningful connections across the country,” said Meet Boston president and CEO Martha J. Sheridan.
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Gunpowder, an enthusiast lifestyle agency, is partnering with Montana Knife Company to generate earned media coverage for the company through “proactive, authentic storytelling.” The agency will operate as an integral part of MKC’s marketing and communications team, providing a fully integrated public relations program as well as affiliate marketing services. Founded in 2020 by master bladesmith Josh Smith and Brandon Horoho, MKC builds knives for both indoor and outdoor use. “We take great pride in being a part of our customers’ lives, and believe we’ve selected a partner who will help us share that spirit with new audiences while staying true to our core,” said Smith.
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McLean Media, a Michigan-based agency, picks up online collector car marketplace Hemmings. The agency will provide comprehensive public relations services to support the continued growth and market leadership of Hemmings. Founded in 1954, Hemmings has evolved from a print publication, Hemmings Motor News, to a digital leader in the collector car space, connecting buyers and sellers of classic, vintage, and specialty vehicles worldwide. "This team's deep understanding of automotive, combined with their genuine passion for vintage cars, makes them the ideal partner to help us communicate our enhanced value proposition to enthusiasts worldwide,” said Hemmings president Jonathan Shaw.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
