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Forward Global represents the Vapor Technology Association as the trade group launches a $1M cable TV and digital ad campaign urging president Trump to live up to his campaign promise to save the flavored vaping industry.
The campaign broke July 14 on Fox News, Newsmax, Bloomberg, NBC, ESPN and were targeted at decision-makers in DC and Trump’s golf club in Bedminster, NJ.
It distinguishes between illicit Chinese vapor products that target youth with video games, apps, and cartoon imagery with the adult-focused alternatives that help millions of Americans quit smoking cigarettes.
VTA claims that rogue bureaucrats and an overreaching Food and Drug Administration, which is “deputizing” Customs and Border Protection to interdict all vape products at the border, threaten the independent VAPE distribution chain and goes against Trump’s promise to save the industry.
Noe Garcia, Forward Global’s managing partner, heads the VPA team. He was a top aide to Senate Majority Leader Tom Frist, and Hispanic outreach advisor to John McCain’s presidential campaign.
Anne Kierig, who was senior manager of public policy at Amazon, has joined the American Advertising Federation as VP-government affairs. She takes over for Clark Rector, who is retiring after a 37-year run at AAF.
TikTok USDS Joint Venture LLC, which was established in compliance with the executive order signed by President Trump, has hired Valcour LLC, which has close ties with his administration.
Ballard Partners has signed on gunmaker Sturm, Ruger & Co to advocate on behalf of Second Amendment issues.
Sakura Conservation Strategies has registered Japanese American Confinement Sites Consortium as a client.
Sachs Media has signed on to represent the Tobacco-Free Kids Action Fund to advocate for public policies proven to reduce tobacco use, which is the No. 1 cause of preventable deaths in the US and the rest of the world.
