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FINN Partners launches Canary for Crisis, an AI-powered crisis training platform that prepares communications teams to navigate today's chaotic media landscape. Developed in-house by FINN’s David Krejci, a veteran crisis expert and misinformation specialist, the platform introduces high-pressure scenarios that mirror the speed and complexity of modern reputational threats. It creates a range of scenarios that are virtually indistinguishable from how crises play out on and offline—teaching users how to respond to live pressure inquiries and social channels. Canary for Crisis also provides strategies for dealing with misinformation, trolls, deepfakes and other modern communications risks. “Canary for Crisis is a scrimmage for crisis teams. You get hit. You sweat. You make good plays and learn better ones. But more than anything, you come out better prepared for the real game,” said Krejci, who also leads media forensics at FINN Partners.
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KemperSports forms a partnership with Fire Pit Productions, which works clients in the golf, travel, destinations, architecture and experiences sectors. Fire Pit Productions will become a subsidiary of KemperSports and its founder Matt Ginella will serve as KemperSports’ chief storyteller. Fire Pit Productions will produce video and print content for KemperSports, in addition to serving such current clients as Youth on Course, Areté Collective, Pasatiempo, Meriwether Companies, Cross Harbor and Tourism Ireland. “Golf has a 500-year-plus history of great stories and legends, and no one is better at telling those stories and capturing the soul of the game than Matt Ginella,” said KemperSports CEO Steve Skinner.
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Deerfield Group, which works with healthcare and life sciences companies, acquires Triple Threat Communications, a New Jersey-based healthcare strategic marketing agency. TTC owner and managing partner Tim Frank will join Deerfield’s executive leadership team and continue to lead client business across the agency. The TTC acquisition is the latest strategic investment by Deerfield, including the successful integrations of Verge Scientific Communications and Embedded in 2022 and 2024, respectively. “The addition of TTC to Deerfield Group represents a significant step forward in our growth journey. With their strong track record of strategy, creative, and digital pharmaceutical marketing, we’re not only deepening our core capabilities but also expanding into new categories and forging relationships with a range of new clients,”said Deerfield CEO Frank Burrell.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
