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JPA Health is selected by the American Physiological Society to lead a national campaign aimed at elevating awareness and appreciation of physiology as a foundational discipline in life science and medicine. The campaign will also advocate for the importance of science funding. JPA Health will lead campaign development, creative execution, media strategy, digital engagement and public affairs outreach in collaboration with APS, aimed at building public, policymaker and scientific community support for physiology. The American Physiological Society connects a global, multidisciplinary community of more than 10,000 biomedical scientists and educators through its 16 scholarly journals and programming that supports researchers and educators in their work. “JPA Health impressed us with their strategic vision, audience insights and ability to translate complex science into compelling narratives that move people,” said APS CEO Scott Steen.
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Bospar is named analyst relations agency of record for global HR and payroll software company Remote. The agency’s AR team, led by SVP Alex Soejarto, will work to elevate Remote’s profile through executive briefings, market education and analyst-facing content that clarifies Remote’s differentiation and long-term vision. Remote helps global teams hire, pay, and manage talent across borders. The partnership between Bospar and Remote comes as the $3 billion unicorn looks to deepen traction with enterprise buyers.
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BPM-PR Firm adds Canaan Palestine, the leading exporter of olive oil out of Palestine, to its client roster. The initiative will spotlight the brand's products, cultural heritage, ethical mission and market momentum, positioning it for category leadership and sustained visibility in both consumer and trade spaces. Founded by Palestinian-American anthropologist and food systems expert Nasser Abufarha, Canaan Palestine exports a range of fine olive oils, along with specialty preserves, heritage grains and spices. Among the other brands BPM-PR has worked with are Armitron, Patricia Nash Designs, WITHit, Palmstreet, Bellabeat, The Moulin Rouge, Sabon and The Mane Choice.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
