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Real Chemistry acquires Greater Than One, which specializes in healthcare-first media, technology and omnichannel strategy. Greater Than One’s employees will join Real Chemistry and continue operating under the brand Greater Than One, part of Real Chemistry. The agency will maintain its New York headquarters and remote-first structure. Greater Than One’s capabilities will be integrated into Real Chemistry’s platform. Those capabilities include Greater Reach (a predictive media planning engine), Greater Score (an advanced engagement scoring tool) and Greater Omni (a centralized omnichannel platform strategy and implementation capability). “Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,” said Real Chemistry CEO Shankar Narayanan.
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| (L-R) Jennifer Barry, Elly van Os |
CIIC PR, with a roster that includes clients in the travel, hospitality, food & beverage, and destination sectors, expands to Los Angeles. CEO Carolyn Izzo launched CIIC PR, which also has offices in New York and Miami, in Los Angeles nearly 30 years ago. Leading the new LA office is Jennifer Barry, who was most recently managing director of Zapwater Communications’ LA office. Elly van Os, who also joins from Zapwater’s LA office, will head CIIC PR’s luxury division. “Returning to this vibrant city with such a talented team feels both nostalgic and inspiring. It’s a meaningful full-circle moment that reflects our passion and vision for the future,” said Izzo.
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J/PR, a global travel, hospitality and lifestyle communications agency launches a San Francisco office, the agency’s ninth location. The new office will be dual-branded under J/PR and its agency affiliate 20Two Studio, enabling both agencies to seamlessly service their growing rosters of clients in San Francisco and the Bay Area. It will be led by Natalie Amos, who has worked with brands including Marriott International, The Ritz-Carlton, Six Senses and Banyan Tree, as well as destinations such as Dubai Economy & Tourism, LA Tourism and Thailand Tourism. “Our expansion into San Francisco is a testament to the incredible talent and vision behind J/PR and 20Two Studio, and we’re confident the new office will be a powerful extension of our brand as we continue to expand our national and global footprint,” said J/PR founding partner Jamie Lynn O’Grady.
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Prosek Partners moves into a new Boston office. Located in the city’s financial district, the office boasts expansive space for collaboration and an open-floor plan that encourages employee engagement and connectivity. Since opening its doors in 2018 with eight full time employees, Prosek’s Boston office has grown to more than 50 staffers spanning the firm’s practice areas including public relations, digital, paid media, investor eelations and special situations. “Opening this space marks an exciting new chapter for us in Boston – a city that has played a vital role in our growth,” said Prosek founder and managing partner Jen Prosek.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
