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MikeWorldWide is coming on board as communications agency of record for Flickr, a photo-sharing platform. MWW will lead brand communications, earned and social media, and experiential strategy for the platform. The partnership aims to elevate Flickr's cultural relevance and deepen emotional resonance with its global audience through integrated storytelling and earned-first activations. MWW’s has recently launched PRISMA Labs.ai, its proprietary AI-integrated communications platform, and Everywhere, an in-house, social-first agency "Their strategic clarity and creative insight will help us connect more deeply with our community and reintroduce Flickr to a new generation of visual creators," said Flickr director of marketing Crystal Duarte.
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| Miles Davis |
Shore Fire Media is retained as PR agency of record for the Miles Davis Estate, with a media campaign planned around the artist's upcoming centennial in 2026. Shore Fire will lead communications strategy across media platforms, supporting the Estate's cultural initiatives, brand collaborations, archival releases and global live events tied to the milestone. The Miles Davis Estate has in recent years produced a broad range of content and events. “As we prepare to celebrate Miles' 100th birthday, it is imperative that all of our collaborators share the same passion, creative vision and work ethic as the Estate," said Davis’s son Erin Davis, and nephew and musical collaborator Vincent Wilburn Jr., who oversee the Estate alongside his daughter Cheryl Davis. "After Shore Fire's presentation, we were convinced that Matt and his team are the perfect PR match. We look forward to a long, productive relationship."
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Big Fish Collective is selected by GUNNER, a manufacturer of travel products for dogs, as its agency of record for publicity and media relations. Big Fish will lead earned media strategy, brand storytelling, and national press outreach to elevate the brand’s presence in consumer, lifestyle and pet industry media. GUNNER’s G1 Kennel is a 5-star crash-test rated dog crate and the market’s only double-wall rotomolded kennel. “We were looking for a PR partner who could match our momentum and, from day one, Big Fish has met our pace and our passion,” said GUNNER VP of marketing Sloane Wimberly.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
