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MikeWorldWide is coming on board as communications agency of record for Flickr, a photo-sharing platform. MWW will lead brand communications, earned and social media, and experiential strategy for the platform. The partnership aims to elevate Flickr's cultural relevance and deepen emotional resonance with its global audience through integrated storytelling and earned-first activations. MWW’s has recently launched PRISMA Labs.ai, its proprietary AI-integrated communications platform, and Everywhere, an in-house, social-first agency "Their strategic clarity and creative insight will help us connect more deeply with our community and reintroduce Flickr to a new generation of visual creators," said Flickr director of marketing Crystal Duarte.
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| Miles Davis |
Shore Fire Media is retained as PR agency of record for the Miles Davis Estate, with a media campaign planned around the artist's upcoming centennial in 2026. Shore Fire will lead communications strategy across media platforms, supporting the Estate's cultural initiatives, brand collaborations, archival releases and global live events tied to the milestone. The Miles Davis Estate has in recent years produced a broad range of content and events. “As we prepare to celebrate Miles' 100th birthday, it is imperative that all of our collaborators share the same passion, creative vision and work ethic as the Estate," said Davis’s son Erin Davis, and nephew and musical collaborator Vincent Wilburn Jr., who oversee the Estate alongside his daughter Cheryl Davis. "After Shore Fire's presentation, we were convinced that Matt and his team are the perfect PR match. We look forward to a long, productive relationship."
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Big Fish Collective is selected by GUNNER, a manufacturer of travel products for dogs, as its agency of record for publicity and media relations. Big Fish will lead earned media strategy, brand storytelling, and national press outreach to elevate the brand’s presence in consumer, lifestyle and pet industry media. GUNNER’s G1 Kennel is a 5-star crash-test rated dog crate and the market’s only double-wall rotomolded kennel. “We were looking for a PR partner who could match our momentum and, from day one, Big Fish has met our pace and our passion,” said GUNNER VP of marketing Sloane Wimberly.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
