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RG2 Communications is appointed agency of record in the Middle East for The Mark Hotel, a luxury property on Manhattan’s Upper East Side. RG2 will implement a targeted media strategy across the Middle East region—spanning luxury, travel, fashion and lifestyle publications—while cultivating relationships with key travel advisors, tastemakers and regional media. The campaign will include bespoke press outreach, influencer activations and collaborative opportunities tailored to the Middle Eastern audience. The hotel, which occupies a 1927 Renaissance-Revival building, has 106 guest rooms and 47 suites, including The Mark Penthouse, which is billed as the largest hotel suite in the United States, spanning over 10,000 square feet—with an additional 2,500-square-foot rooftop terrace.
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Parasol signs on as agency of record for The Pridwin Hotel & Cottages, a resort on New York’s Shelter Island. Parasol will oversee public relations, influencer marketing, strategic brand partnerships and guest programming for the property. The resort recently underwent a restoration, reopening with 33 guest rooms and 16 private cottages set along the island’s Crescent Beach. “Their creative ideation, media expertise, and understanding of the luxury marketplace will be invaluable as we share The Pridwin’s story with a broader audience,” said The Pridwin Hotel & Cottages general manager Ramon Serrano.
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MZ Group is engaged to lead a strategic investor relations and financial communications program across all key markets for Cabbacis, a tobacco-product manufacturer focused on harm-reduction products being developed under the iBlend brand name. Cabbacis will work with MZ Group to develop and implement a comprehensive capital markets strategy designed to increase its visibility throughout the investment community. The initiative will highlight the harm-reduction benefits of the company’s iBlend cigarettes and vaporizer pods. “We expect to file our first FDA Premarket Tobacco Product Application in late 2025, and in parallel to the FDA process for the US market, we plan to start marketing our products internationally,” said Cabbacis CEO Joseph Pandolfino.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
