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RG2 Communications is appointed agency of record in the Middle East for The Mark Hotel, a luxury property on Manhattan’s Upper East Side. RG2 will implement a targeted media strategy across the Middle East region—spanning luxury, travel, fashion and lifestyle publications—while cultivating relationships with key travel advisors, tastemakers and regional media. The campaign will include bespoke press outreach, influencer activations and collaborative opportunities tailored to the Middle Eastern audience. The hotel, which occupies a 1927 Renaissance-Revival building, has 106 guest rooms and 47 suites, including The Mark Penthouse, which is billed as the largest hotel suite in the United States, spanning over 10,000 square feet—with an additional 2,500-square-foot rooftop terrace.
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Parasol signs on as agency of record for The Pridwin Hotel & Cottages, a resort on New York’s Shelter Island. Parasol will oversee public relations, influencer marketing, strategic brand partnerships and guest programming for the property. The resort recently underwent a restoration, reopening with 33 guest rooms and 16 private cottages set along the island’s Crescent Beach. “Their creative ideation, media expertise, and understanding of the luxury marketplace will be invaluable as we share The Pridwin’s story with a broader audience,” said The Pridwin Hotel & Cottages general manager Ramon Serrano.
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MZ Group is engaged to lead a strategic investor relations and financial communications program across all key markets for Cabbacis, a tobacco-product manufacturer focused on harm-reduction products being developed under the iBlend brand name. Cabbacis will work with MZ Group to develop and implement a comprehensive capital markets strategy designed to increase its visibility throughout the investment community. The initiative will highlight the harm-reduction benefits of the company’s iBlend cigarettes and vaporizer pods. “We expect to file our first FDA Premarket Tobacco Product Application in late 2025, and in parallel to the FDA process for the US market, we plan to start marketing our products internationally,” said Cabbacis CEO Joseph Pandolfino.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
