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Moburst, a mobile-first digital marketing agency, acquires Atlanta-based Rhythm Communications, which provides services including strategic public relations, digital marketing and event management. Rhythm will be incorporated into Uproar by Moburst, the agency’s PR division. The acquisition is Moburst’s third in eight months, following its recent additions of Uproar PR and podcasting agency Kitcaster. Moburst has offices in New York City, Miami, San Francisco, Tel Aviv, London, Orlando, Denver and Atlanta. “Rhythm’s deep expertise in communications and its tailored approach to client success make it an ideal addition to Uproar by Moburst,” said Moburst founder and CEO Gilad Bechar.
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Avenue Z issues a new study looking at the contributing factors that give brands in the financial sector a leg up when it comes to visibility in AI searches. The Fintech 100: 2025 Fintech Sector Report places online payments platform Stripe at the top of the Fintech list, with Coinbase, Chime and PayPal close behind. Overall, Avenue Z found that ChatGPT, Perplexity and Gemini were the most popular platforms, appearing in more than half of relevant AI-generated answers. The factors playing the biggest role in driving AI visibility, according to the report’s authors, were trusted, top-tier media sources; technical LLM optimization; blending trusted coverage with AI-readable, semantically rich content; clear, conversational content; and the level of brand sentiment. The report tracked digital footprint, brand mentions, media covers and other key metrics across various AI agents from January 1 to March 31 of this year.
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The Collaboratory Agency, a communications agency serving life science organizations, launches in San Francisco. Started up by FreshBlood group founder and CEO Robert Finkel, and partner and creative operations officer Chris Feifer, the new agency says it will base its approach on evidence-based behavioral science, co-created with clients, and anchored in mutual trust. It partners with companies across the pharmaceutical, biotech, diagnostics, and medtech spectrum, including rare disease pioneers. “Our human-led, AI-enhanced approach is designed for organizations that know effective communication isn’t just about message delivery. It’s about building understanding, confidence, and connection at the moments where trust matters most,” said Finkel.
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The Worldcom Public Relations Group votes Hong Kong-based Madbox Communications into its global partnership. Madbox Communications focuses on integrated communications for clients aspiring for success in markets with diverse needs and cultures. For more than a decade, Madbox has provided thought leadership, brand engagement and consumer activation for brands in Hong Kong and beyond. “Not only is Madbox highly respected and recognized across the broad spectrum of PR services and several key industries, but having a strong presence in Hong Kong, which is a global trading center and one of the leading international financial centers in the world, is strategically key to Worldcom’s reputation as a leading worldwide PR network,” said Worldcom recruitment chair Bjorn Mogensen (Paues Aberg, Stockholm, Sweden).
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
