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| (L-R) Michael Rinaldo, Christopher Tennyson |
ReputAItion Rx, a specialized consultancy service designed to help healthcare organizations navigate the complex intersection of AI implementation, stakeholder communication and trust management, is launched by veteran communications strategists Michael Rinaldo and Christopher Tennyson. Rinaldo and Tennyson first worked together as senior partners at FleishmanHillard. The consultancy works across all healthcare sectors, including pharmaceuticals, biotech, diagnostics, medical devices, payers and providers. Its core services include AI reputational risk audits, strategic messaging & narrative development, governance policy review & communications alignment, cross-functional coordination for AI engagement, crisis scenario planning & training, and internal communications strategy for workforce confidence. “AI is moving faster than many healthcare organizations are prepared to manage reputationally,” said Rinaldo. “We created ReputAItion Rx to help companies build ethical and reputational resilience as AI innovation and use advances cross-enterprise.”
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West of Fairfax, a female-led digital marketing agency, integrates N6 Powered by KRMA as its internal public relations department. Both firms are part of N6 Group. Going forward, the agency will operate exclusively under the West of Fairfax name. By bringing PR and digital marketing under one roof, the move is intended to streamline services and enable more cohesive, impactful communications across all channels. West of Fairfax offers comprehensive digital marketing services including content creation, platform management and paid media in addition to its new suite of PR capabilities including earned media programs, crisis communications, awards and speaking programs and more. “Too often, PR, social and digital teams operate in silos, sometimes even reporting to different departments. At West of Fairfax, we’ve broken down those barriers,” said N6 Group CEO Morgan Harris.
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MedComms Experts, a medical communications agency backed by Washington, D.C.-based investment firm The Brydon Group, acquires NexGen Healthcare Communications, a UK-headquartered agency that specializes in integrated medical and commercial communications for life sciences clients. MedComms says that the combined unit has expertise in disease state content, patient advocacy materials, and advocacy-oriented communication strategies. "With NexGen joining our family, we're unlocking new levels of reach and expertise across Commercial and Patient Engagement functions, while further scaling our presence in the US, UK, and EU,” said MedComms Experts founder and chief strategy officer Wesley Portegies.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.
Weber Shandwick U.S. president Michael Wehman joins The LAGRANT Foundation board of directors... Financial Profiles, a strategic communications firm that provides companies with IR, PR. transactions and crisis communications, introduces ValueView360... Babbit Bodner, an Atlanta-based agency, is expanding to New York City.
