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| (L-R) Michael Rinaldo, Christopher Tennyson |
ReputAItion Rx, a specialized consultancy service designed to help healthcare organizations navigate the complex intersection of AI implementation, stakeholder communication and trust management, is launched by veteran communications strategists Michael Rinaldo and Christopher Tennyson. Rinaldo and Tennyson first worked together as senior partners at FleishmanHillard. The consultancy works across all healthcare sectors, including pharmaceuticals, biotech, diagnostics, medical devices, payers and providers. Its core services include AI reputational risk audits, strategic messaging & narrative development, governance policy review & communications alignment, cross-functional coordination for AI engagement, crisis scenario planning & training, and internal communications strategy for workforce confidence. “AI is moving faster than many healthcare organizations are prepared to manage reputationally,” said Rinaldo. “We created ReputAItion Rx to help companies build ethical and reputational resilience as AI innovation and use advances cross-enterprise.”
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West of Fairfax, a female-led digital marketing agency, integrates N6 Powered by KRMA as its internal public relations department. Both firms are part of N6 Group. Going forward, the agency will operate exclusively under the West of Fairfax name. By bringing PR and digital marketing under one roof, the move is intended to streamline services and enable more cohesive, impactful communications across all channels. West of Fairfax offers comprehensive digital marketing services including content creation, platform management and paid media in addition to its new suite of PR capabilities including earned media programs, crisis communications, awards and speaking programs and more. “Too often, PR, social and digital teams operate in silos, sometimes even reporting to different departments. At West of Fairfax, we’ve broken down those barriers,” said N6 Group CEO Morgan Harris.
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MedComms Experts, a medical communications agency backed by Washington, D.C.-based investment firm The Brydon Group, acquires NexGen Healthcare Communications, a UK-headquartered agency that specializes in integrated medical and commercial communications for life sciences clients. MedComms says that the combined unit has expertise in disease state content, patient advocacy materials, and advocacy-oriented communication strategies. "With NexGen joining our family, we're unlocking new levels of reach and expertise across Commercial and Patient Engagement functions, while further scaling our presence in the US, UK, and EU,” said MedComms Experts founder and chief strategy officer Wesley Portegies.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
Deerfield Group, a marketing, communications and media firm focused on the healthcare and life sciences sectors, receives a strategic majority investment from Martis Capital, a private equity firm... Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of AI and the role it plays in brand discoverability is lagging behind the progress of the technology itself... Highwire launches AcroIntelligence, a proprietary Large Media Model designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
