 |
| (L-R) Michael Rinaldo, Christopher Tennyson |
ReputAItion Rx, a specialized consultancy service designed to help healthcare organizations navigate the complex intersection of AI implementation, stakeholder communication and trust management, is launched by veteran communications strategists Michael Rinaldo and Christopher Tennyson. Rinaldo and Tennyson first worked together as senior partners at FleishmanHillard. The consultancy works across all healthcare sectors, including pharmaceuticals, biotech, diagnostics, medical devices, payers and providers. Its core services include AI reputational risk audits, strategic messaging & narrative development, governance policy review & communications alignment, cross-functional coordination for AI engagement, crisis scenario planning & training, and internal communications strategy for workforce confidence. “AI is moving faster than many healthcare organizations are prepared to manage reputationally,” said Rinaldo. “We created ReputAItion Rx to help companies build ethical and reputational resilience as AI innovation and use advances cross-enterprise.”
 |
West of Fairfax, a female-led digital marketing agency, integrates N6 Powered by KRMA as its internal public relations department. Both firms are part of N6 Group. Going forward, the agency will operate exclusively under the West of Fairfax name. By bringing PR and digital marketing under one roof, the move is intended to streamline services and enable more cohesive, impactful communications across all channels. West of Fairfax offers comprehensive digital marketing services including content creation, platform management and paid media in addition to its new suite of PR capabilities including earned media programs, crisis communications, awards and speaking programs and more. “Too often, PR, social and digital teams operate in silos, sometimes even reporting to different departments. At West of Fairfax, we’ve broken down those barriers,” said N6 Group CEO Morgan Harris.
 |
MedComms Experts, a medical communications agency backed by Washington, D.C.-based investment firm The Brydon Group, acquires NexGen Healthcare Communications, a UK-headquartered agency that specializes in integrated medical and commercial communications for life sciences clients. MedComms says that the combined unit has expertise in disease state content, patient advocacy materials, and advocacy-oriented communication strategies. "With NexGen joining our family, we're unlocking new levels of reach and expertise across Commercial and Patient Engagement functions, while further scaling our presence in the US, UK, and EU,” said MedComms Experts founder and chief strategy officer Wesley Portegies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
