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| (L-R) Michael Rinaldo, Christopher Tennyson |
ReputAItion Rx, a specialized consultancy service designed to help healthcare organizations navigate the complex intersection of AI implementation, stakeholder communication and trust management, is launched by veteran communications strategists Michael Rinaldo and Christopher Tennyson. Rinaldo and Tennyson first worked together as senior partners at FleishmanHillard. The consultancy works across all healthcare sectors, including pharmaceuticals, biotech, diagnostics, medical devices, payers and providers. Its core services include AI reputational risk audits, strategic messaging & narrative development, governance policy review & communications alignment, cross-functional coordination for AI engagement, crisis scenario planning & training, and internal communications strategy for workforce confidence. “AI is moving faster than many healthcare organizations are prepared to manage reputationally,” said Rinaldo. “We created ReputAItion Rx to help companies build ethical and reputational resilience as AI innovation and use advances cross-enterprise.”
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West of Fairfax, a female-led digital marketing agency, integrates N6 Powered by KRMA as its internal public relations department. Both firms are part of N6 Group. Going forward, the agency will operate exclusively under the West of Fairfax name. By bringing PR and digital marketing under one roof, the move is intended to streamline services and enable more cohesive, impactful communications across all channels. West of Fairfax offers comprehensive digital marketing services including content creation, platform management and paid media in addition to its new suite of PR capabilities including earned media programs, crisis communications, awards and speaking programs and more. “Too often, PR, social and digital teams operate in silos, sometimes even reporting to different departments. At West of Fairfax, we’ve broken down those barriers,” said N6 Group CEO Morgan Harris.
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MedComms Experts, a medical communications agency backed by Washington, D.C.-based investment firm The Brydon Group, acquires NexGen Healthcare Communications, a UK-headquartered agency that specializes in integrated medical and commercial communications for life sciences clients. MedComms says that the combined unit has expertise in disease state content, patient advocacy materials, and advocacy-oriented communication strategies. "With NexGen joining our family, we're unlocking new levels of reach and expertise across Commercial and Patient Engagement functions, while further scaling our presence in the US, UK, and EU,” said MedComms Experts founder and chief strategy officer Wesley Portegies.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
