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Mercury has landed a $70K per month contract to provide strategic consulting services to Libya’s National Economic & Social Development Board.
The Omnicom unit will assist the Libyans in forging a strong relationship with the White House in the areas of security, energy and economic growth.
It will position the country as a leader in addressing the Russian threat in the Maghreb region, and work to secure US support for anti-intervention measures.
The four-month contract, which went into effect July 9, calls for showcasing Libya’s potential in renewable energy, fossil fuels, infrastructure and tourism.
Libya wants to serve as a gateway for US businesses targeting European and African markets.
Mercury partners Toby Moffett, the ex-Connecticut Democratic Congressman and head of the firm’s Africa practice; and Bryan Lanza, communications director for the first Trump transition team, handle the Libyan effort.
London Global Strategies is providing government relations and PR counsel to the economic development arm of the Mexican state of San Luis Potosí.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
