 |
Berk Communications, a subsidiary of MikeWorldWide, is named PR agency of record for Montclair Hospitality Group, a hospitality tech company. The agency will lead integrated PR efforts—including media relations, influencer strategy, social media consulting and reputation management—to help elevate MHG's brand and amplify its next wave of growth. Berk will also support key openings and thought leadership for MHG's culinary talent. "Berk's storytelling power, deep media relationships, and understanding of chef-led brands make them the ideal partner to amplify our mission," said Montclair Hospitality Group founder and CEO Luck Sarabhayavanija. Berk’s client roster also includes The Cheesecake Factory, Caesars Entertainment, VAI Resort and Rao's Miami Beach.
 |
Champion is named PR, influencer relations and digital media agency of record for FUSIAN, an Ohio-based fast-casual sushi restaurant. The agency’s efforts will focus on raising FUSIAN’s brand awareness, increasing its foot traffic and conducting strategic media outreach. In addition, the agency will oversee digital marketing, coordinate influencer partnerships and support overall campaign strategy. Founded in 2010, FUSIAN offers a customizable menu of rolls, bowls and salads. “Champion brings a deep understanding of how to build authentic connections through storytelling, influencer engagement and digital strategy. The agency’s expertise in best-in-class restaurants made it clear they’re the right fit to help us shape the next chapter of FUSIAN,” said FUSIAN co-founder and CEO Stephen Harman.
 |
Firecracker PR has been selected to represent AI Commerce's second Sushi Hackathon, to be held at Stanford University on October 3. Firecracker will manage pre-event media outreach, community engagement, social media, and event day media coordination. Last year's Sushi Hackathon featured 300 entrepreneurs from Stanford, Berkeley, Google and Meta, with the winner also being served a sushi dinner personally prepared by Japanese chef Yuichi Arai.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
