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Berk Communications, a subsidiary of MikeWorldWide, is named PR agency of record for Montclair Hospitality Group, a hospitality tech company. The agency will lead integrated PR efforts—including media relations, influencer strategy, social media consulting and reputation management—to help elevate MHG's brand and amplify its next wave of growth. Berk will also support key openings and thought leadership for MHG's culinary talent. "Berk's storytelling power, deep media relationships, and understanding of chef-led brands make them the ideal partner to amplify our mission," said Montclair Hospitality Group founder and CEO Luck Sarabhayavanija. Berk’s client roster also includes The Cheesecake Factory, Caesars Entertainment, VAI Resort and Rao's Miami Beach.
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Champion is named PR, influencer relations and digital media agency of record for FUSIAN, an Ohio-based fast-casual sushi restaurant. The agency’s efforts will focus on raising FUSIAN’s brand awareness, increasing its foot traffic and conducting strategic media outreach. In addition, the agency will oversee digital marketing, coordinate influencer partnerships and support overall campaign strategy. Founded in 2010, FUSIAN offers a customizable menu of rolls, bowls and salads. “Champion brings a deep understanding of how to build authentic connections through storytelling, influencer engagement and digital strategy. The agency’s expertise in best-in-class restaurants made it clear they’re the right fit to help us shape the next chapter of FUSIAN,” said FUSIAN co-founder and CEO Stephen Harman.
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Firecracker PR has been selected to represent AI Commerce's second Sushi Hackathon, to be held at Stanford University on October 3. Firecracker will manage pre-event media outreach, community engagement, social media, and event day media coordination. Last year's Sushi Hackathon featured 300 entrepreneurs from Stanford, Berkeley, Google and Meta, with the winner also being served a sushi dinner personally prepared by Japanese chef Yuichi Arai.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
