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Berk Communications, a subsidiary of MikeWorldWide, is named PR agency of record for Montclair Hospitality Group, a hospitality tech company. The agency will lead integrated PR efforts—including media relations, influencer strategy, social media consulting and reputation management—to help elevate MHG's brand and amplify its next wave of growth. Berk will also support key openings and thought leadership for MHG's culinary talent. "Berk's storytelling power, deep media relationships, and understanding of chef-led brands make them the ideal partner to amplify our mission," said Montclair Hospitality Group founder and CEO Luck Sarabhayavanija. Berk’s client roster also includes The Cheesecake Factory, Caesars Entertainment, VAI Resort and Rao's Miami Beach.
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Champion is named PR, influencer relations and digital media agency of record for FUSIAN, an Ohio-based fast-casual sushi restaurant. The agency’s efforts will focus on raising FUSIAN’s brand awareness, increasing its foot traffic and conducting strategic media outreach. In addition, the agency will oversee digital marketing, coordinate influencer partnerships and support overall campaign strategy. Founded in 2010, FUSIAN offers a customizable menu of rolls, bowls and salads. “Champion brings a deep understanding of how to build authentic connections through storytelling, influencer engagement and digital strategy. The agency’s expertise in best-in-class restaurants made it clear they’re the right fit to help us shape the next chapter of FUSIAN,” said FUSIAN co-founder and CEO Stephen Harman.
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Firecracker PR has been selected to represent AI Commerce's second Sushi Hackathon, to be held at Stanford University on October 3. Firecracker will manage pre-event media outreach, community engagement, social media, and event day media coordination. Last year's Sushi Hackathon featured 300 entrepreneurs from Stanford, Berkeley, Google and Meta, with the winner also being served a sushi dinner personally prepared by Japanese chef Yuichi Arai.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
