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| John Hatfield |
Horizon Bank, a commercial banking subsidiary of Horizon Bancorp, names John Hatfield SVP, director of marketing. Hatfield has served as SVP, director of marketing at Chemical Bank and director of marketing at Blue Canyon Partners. He joins Horizon Bank from Michigan State University’s Axia Institute, where he served as executive director. In his new role, Hatfield will lead the strategic direction of Horizon’s marketing, provide oversight and insight into the creation of multi-channel marketing campaigns, and expand on the bank’s local outreach efforts. “He brings to Horizon a proven track record of success building cohesive teams that contribute to the strategic initiatives of organizations and tangible results for our key stakeholders,” said Horizon Bank CEO and president Thomas Prame.
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| Justin Barish |
Lido Advisors, a wealth advisory firm, appoints Justin Barish as chief marketing and digital officer. Barish joins Lido from Cerity Partners, where he was head of digital marketing and principal in the firm's New York office. He was previously SVP and head of digital marketing at Dynasty Financial Partners. At Lido Advisors, Barish will lead the firm's marketing, digital strategy and communications efforts, working to drive brand visibility, engagement and growth across all platforms and audiences. Justin's proven ability to build powerful brands and drive meaningful engagement across cutting-edge platforms makes him an ideal partner to help amplify Lido's voice, accelerate innovation, and broaden our impact," said Lido Advisors president Ken Stern.
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| Candy Lee |
NiaHealth, a Toronto-based company that works to support patients between doctor visits, names Candy Lee as its first CMO. Lee has served as CMO, Canada for HelloFresh, and has held marketing and growth leadership posts at Budweiser, Travelzoo and ecobee. NiaHealth made its public debut out of stealth in April, and closed a $5.75M seed fundraise in June led by Golden Ventures, Version One and other Canadian tech investors. “Candy’s appointment is a massive leap forward—she’s built some of the most loved brands in Canada, and she understands how to meet people where they are,” said NiaHealth CEO and co-founder Sameer Dhar.




Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.



