 |
FNK IR signs on to work with J-Star Holding Co., Ltd., a Taiwan-based maker of innovative carbon fiber parts for bicycles, rackets, robotics, healthcare, automobiles and drones, as the company goes public. FNK IR has partner Matt Chesler and director of market intelligence Stephen Lee handling the investment community on the J-Star deal. Operating under the name YMA, J-Star produces a line of lightweight, high-performance carbon fiber bikes that have been ridden by winners of World Championships, Olympics, and the Tour de France. The company’s parts are also used in tennis rackets from such brands as Prince, Dunlop and Wilson.
 |
Spoken Voice PR, an agency recently launched by former TEAM LEWIS US EVP Noah Dye, adds Novo Insurance, a usage-based car insurance company, and GlobeScribe, which provides AI-powered book translation services, to its client roster. Spokcn Voice will oversee overall communications strategy for both companies, as well as content generation, media relations, product launches and executive thought leadership. "We talked to a number of firms before making the decision to work with Noah,” said GlobeScribe co-founder Betsey Reavley. “He quickly grasped our vision, and we've been thrilled with the excellent coverage and increased awareness he's delivered, putting us exactly where we need to be.”
 |
Laura Burgess Marketing, which works with brands in the law enforcement, public safety, military, outdoor, shooting sports, hunting and forensic sectors, is named agency of record for Zaffiri Precision, a company that produces precision-engineered handgun components. LRM will focus on expanding Zaffiri Precision’s brand visibility through public relations, writer relations, and editorial test and evaluation programs. “We chose LBM because they understand not just the firearms space, but how to navigate the media landscape with impact. Their relationships and reputation give us a trusted partner to help elevate our brand,” said Zaffiri Precision executive director of marketing Thom Kuss.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
