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| Kristin Sauchak |
Command acquires Sawmill Strategies, a boutique brand consultancy led by Kristin Sauchak, who was formerly a marketing partner at venture capital firm Andreessen Horowitz. Sawmill Strategies clients will now be part of Command's client roster and Sawmill will be a business unit entity under Command's parent company umbrella. Sauchak, who also oversaw the strategy group at tech PR agency Outcast, will now serve as partner and head of brand at Command, helping to build out the agency’s integrated marketing capabilities. Command was founded in 2022 by Chelsea Allison and Megan Stinson, early marketing communications leaders at data network Plaid. "Brand is a critical part of how companies tell stories," said Stinson. "Sawmill's approach dovetails perfectly with how we view brand-building and we’re excited to expand our services by combining the best of two models: the reach of traditional PR and creative agencies, and the rigor and speed of early-stage operators.”
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5WPR launches a structured consumer communications framework focused on directly connecting earned media efforts with e-commerce performance. The new framework integrates traditional PR tactics with digital performance strategies, enabling clients to maximize the value of media coverage in a commerce-driven landscape. By integrating CPG digital marketing services, the agency ensures that earned media placements are amplified through high-impact touchpoints, including influencer content, paid social, and conversion-focused digital strategies. Each campaign is supported by custom reporting that tracks both visibility and performance across platforms. "We've developed a smarter, more agile way to build relevance, increase discoverability, and ultimately impact the path to purchase," said 5W managing partner and EVP, CPG & lifestyle Leigh Ann Ambrosi.
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| Evan Boyer |
Leaders PR, a communications consultancy focused on clients in financial and professional services, technology, real estate, architecture, engineering and construction, launches in Raleigh, NC. Leaders founder Evan Boyer was most recently an SVP at FleishmanHillard, and he has held managerial posts at Red Hat and French/West/Vaughan. The new agency’s services including narrative development, media relations, thought leadership, media and presentation training, crisis and issues management, and content creation. It also offers what it calls the Market Leaders Blueprint, which aims to equip executives with a messaging framework, delivery tools and a strategic storytelling roadmap in a matter of weeks. “We are building strong reputations for subject matter experts rooted in the quality of their insights and actions, rather than simply chasing visibility,” said Boyer.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
