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V2 Communications is named AOR for Cedar Gate Technologies, AlphaSense and Clark Street Associates. V2 is working to position Cedar Gate Technologies, a unified platform offering analytics, care and payment solutions for healthcare companies, as a category leader by spotlighting its differentiated technology, expert leadership and proven impact. For AlphaSense, an AI-driven market intelligence platform, V2 is helping elevate its brand as the go-to AI platform for enterprise search and decision-making. Clark Street Associates, which helps companies in such sectors as AI, energy and defense secure government funding by aligning public funding strategies with commercial goals, has partnered with V2 to raise brand awareness and highlight its distinctive, outcomes-driven approach. “Our company has grown dramatically in recent years,” said Cedar Gate Technologies CMO Gina Ford. “We look forward to the ways that V2 can help us channel that momentum into even greater awareness of our end-to-end solution that is moving healthcare forward.”
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P-22 Agency is named PR and social strategy AOR for The Sun Rose West Hollywood, a hotel located on the Sunset Strip at the site of original House of Blues. P-22 will lead strategic communications, social strategy and media/influencer relations for the hotel, working to enhance its position as a culture-driven luxury leader. A member of Preferred Hotels & Resorts group of independent properties, The Sun Rose has 149 guest rooms, including 37 suites. Its amenities include a rooftop pool and restaurant, as well as a range of flexible meeting and event spaces.
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ArcSense Communications, a Raleigh, NC-based marketing and communications agency, adds nonprofit organization Voices Together to its client roster. ArcSense will provide the organization with services including marketing strategy, branding, public relations, digital management and social media. The efforts will focus on elevating the organization's brand, increasing awareness of its programs, and supporting its fundraising and outreach initiatives. Voices Together offers a research-based and curriculum built on VOICES, a music therapy model for the neurodivergent population. “We chose ArcSense Communications because of the clear insight they demonstrated on the strategy we needed and how to coordinate the many moving pieces within that mix,” said Voices Together founder and CEO Yasmine White.




The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.



