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The Brand Guild, which has offices in Washington, DC, and New York City, is named US PR agency of record for restaurant tech company OpenTable. The agency will lead strategic communications for OpenTable, with a focus on deepening consumer engagement and cultural relevance. OpenTable works with more than 60,000 restaurants worldwide, providing technology that lets diners discover and book restaurants. “It’s more important than ever to have the right communications partner to help us share our story with the world,” said OpenTable senior director of global communications. “We’re excited to have The Brand Guild ensure that message gets delivered.”
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Redpoint adds North Carolina-based beach hotel The Oceaneer to its client roster. The agency is executing strategic marketing, including ppc, email marketing, branding, website development, and PR efforts for the newly renovated property that made its debut in late June. The hotel features 26 redesigned guest rooms with eco-friendly comforts and amenities, such as an expansive pool, a fitness center, new beach-cruiser bikes, extra gardens and seating areas, and an on-site market stocked with locally made provisions. Redpoint also works with such travel clients as Boston’s Beacon Hill Hotel, The Inn at Swarthmore and Perillo Tours.
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Campe + Co. is engaged to boost branding, audience engagement and advertiser outreach for Milwaukee Record, an online platform that celebrates the city’s culture and stages events. The agency’s efforts will center on refining Milwaukee Record’s brand positioning and strengthening the tools and strategies it offers advertisers. It will work to expand the platform’s reach through digital channels, live events and sponsorships. “This partnership allows us to continue elevating our storytelling while giving advertisers meaningful ways to connect with our readers and event audiences,” said Milwaukee Record co-founder and editor Tyler Maas.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
