 |
The Brand Guild, which has offices in Washington, DC, and New York City, is named US PR agency of record for restaurant tech company OpenTable. The agency will lead strategic communications for OpenTable, with a focus on deepening consumer engagement and cultural relevance. OpenTable works with more than 60,000 restaurants worldwide, providing technology that lets diners discover and book restaurants. “It’s more important than ever to have the right communications partner to help us share our story with the world,” said OpenTable senior director of global communications. “We’re excited to have The Brand Guild ensure that message gets delivered.”
 |
Redpoint adds North Carolina-based beach hotel The Oceaneer to its client roster. The agency is executing strategic marketing, including ppc, email marketing, branding, website development, and PR efforts for the newly renovated property that made its debut in late June. The hotel features 26 redesigned guest rooms with eco-friendly comforts and amenities, such as an expansive pool, a fitness center, new beach-cruiser bikes, extra gardens and seating areas, and an on-site market stocked with locally made provisions. Redpoint also works with such travel clients as Boston’s Beacon Hill Hotel, The Inn at Swarthmore and Perillo Tours.
 |
Campe + Co. is engaged to boost branding, audience engagement and advertiser outreach for Milwaukee Record, an online platform that celebrates the city’s culture and stages events. The agency’s efforts will center on refining Milwaukee Record’s brand positioning and strengthening the tools and strategies it offers advertisers. It will work to expand the platform’s reach through digital channels, live events and sponsorships. “This partnership allows us to continue elevating our storytelling while giving advertisers meaningful ways to connect with our readers and event audiences,” said Milwaukee Record co-founder and editor Tyler Maas.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
