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Otter PR is selected as agency of record by citizen-powered media platform Re:Public. Otter PR will lead media outreach efforts, develop messages and establish thought leadership for Re:Public as it accelerates its national rollout, establishing the company as a preeminent platform for grassroots-driven news and civic reporting. Re:Public, which lets Americans independently report on their local community issues, plans to provide coverage for all U.S. counties and the 2,000 biggest municipalities with the goal of rebuilding public trust in journalism through community-based reporting. “Just as Otter PR has been a force of disruption in the public relations industry, Otter PR was the clear choice for Re:Public’s goal of transforming the concept of local journalism," said Re:Public senior communications manager and partner Eric Bolling.
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5WPR is named agency of record for Brooklyn, NY-based Acme Smoked Fish. The agency’s efforts will include rolling out bi-annual creative product mailers, press and influencer campaigns, and media activations designed to drive earned attention across consumer, trade and culinary outlets. 5W will also work on award submissions and paid and organic influencer strategies. Acme Smoked Fish is a fourth-generation, family-owned company with over a century of expertise in crafting traditional smoked seafood, including lox, smoked salmon, and whitefish salad. “We’re thrilled to be working with Acme Smoked Fish, a brand with deep roots, iconic products, and an unwavering commitment to quality," said 5WPR managing partner and EVP, CPG & lifestyle Leigh Ann Ambrosi.
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Warschawski is engaged to provide integrated marketing communications for Cogir Senior Living, which operates 110 senior living communities around the country. The agency will handle all paid and organic social media, reputation management and email marketing for Cogir. As part of the partnership, Warschawski designed, built and launched a modern website featuring an easy-to-navigate interface—a key component of the brand’s refresh. Cogir offers independent living, assisted living and memory care services. “The site is designed to make it easier than ever to discover the unique amenities and care options that set Cogir communities apart, while also serving as a dynamic resource for ongoing engagement and support,” said Cogir Senior Living VP of marketing and engagement Heidi Brashear.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
