 |
Otter PR is selected as agency of record by citizen-powered media platform Re:Public. Otter PR will lead media outreach efforts, develop messages and establish thought leadership for Re:Public as it accelerates its national rollout, establishing the company as a preeminent platform for grassroots-driven news and civic reporting. Re:Public, which lets Americans independently report on their local community issues, plans to provide coverage for all U.S. counties and the 2,000 biggest municipalities with the goal of rebuilding public trust in journalism through community-based reporting. “Just as Otter PR has been a force of disruption in the public relations industry, Otter PR was the clear choice for Re:Public’s goal of transforming the concept of local journalism," said Re:Public senior communications manager and partner Eric Bolling.
 |
5WPR is named agency of record for Brooklyn, NY-based Acme Smoked Fish. The agency’s efforts will include rolling out bi-annual creative product mailers, press and influencer campaigns, and media activations designed to drive earned attention across consumer, trade and culinary outlets. 5W will also work on award submissions and paid and organic influencer strategies. Acme Smoked Fish is a fourth-generation, family-owned company with over a century of expertise in crafting traditional smoked seafood, including lox, smoked salmon, and whitefish salad. “We’re thrilled to be working with Acme Smoked Fish, a brand with deep roots, iconic products, and an unwavering commitment to quality," said 5WPR managing partner and EVP, CPG & lifestyle Leigh Ann Ambrosi.
 |
Warschawski is engaged to provide integrated marketing communications for Cogir Senior Living, which operates 110 senior living communities around the country. The agency will handle all paid and organic social media, reputation management and email marketing for Cogir. As part of the partnership, Warschawski designed, built and launched a modern website featuring an easy-to-navigate interface—a key component of the brand’s refresh. Cogir offers independent living, assisted living and memory care services. “The site is designed to make it easier than ever to discover the unique amenities and care options that set Cogir communities apart, while also serving as a dynamic resource for ongoing engagement and support,” said Cogir Senior Living VP of marketing and engagement Heidi Brashear.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
