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Otter PR is selected as agency of record by citizen-powered media platform Re:Public. Otter PR will lead media outreach efforts, develop messages and establish thought leadership for Re:Public as it accelerates its national rollout, establishing the company as a preeminent platform for grassroots-driven news and civic reporting. Re:Public, which lets Americans independently report on their local community issues, plans to provide coverage for all U.S. counties and the 2,000 biggest municipalities with the goal of rebuilding public trust in journalism through community-based reporting. “Just as Otter PR has been a force of disruption in the public relations industry, Otter PR was the clear choice for Re:Public’s goal of transforming the concept of local journalism," said Re:Public senior communications manager and partner Eric Bolling.
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5WPR is named agency of record for Brooklyn, NY-based Acme Smoked Fish. The agency’s efforts will include rolling out bi-annual creative product mailers, press and influencer campaigns, and media activations designed to drive earned attention across consumer, trade and culinary outlets. 5W will also work on award submissions and paid and organic influencer strategies. Acme Smoked Fish is a fourth-generation, family-owned company with over a century of expertise in crafting traditional smoked seafood, including lox, smoked salmon, and whitefish salad. “We’re thrilled to be working with Acme Smoked Fish, a brand with deep roots, iconic products, and an unwavering commitment to quality," said 5WPR managing partner and EVP, CPG & lifestyle Leigh Ann Ambrosi.
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Warschawski is engaged to provide integrated marketing communications for Cogir Senior Living, which operates 110 senior living communities around the country. The agency will handle all paid and organic social media, reputation management and email marketing for Cogir. As part of the partnership, Warschawski designed, built and launched a modern website featuring an easy-to-navigate interface—a key component of the brand’s refresh. Cogir offers independent living, assisted living and memory care services. “The site is designed to make it easier than ever to discover the unique amenities and care options that set Cogir communities apart, while also serving as a dynamic resource for ongoing engagement and support,” said Cogir Senior Living VP of marketing and engagement Heidi Brashear.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
