 |
BrightKey PR, a publicity agency focused on authors, starts up in New York. The agency says that it starts every engagement with a free, custom media plan based on information that authors provide about their book, goals and audience. Authors then receive a personalized roadmap for how to approach publicity, outlining suggested angles, campaign structure and next steps. They can then either implement it themselves, or let BrightKey PR fulfill it for them, offering full-service support ranging from press releases to media placements to high-impact billboards. As part of its launch, the company introduced the Visibility Fund, a reinvestment initiative that sets aside a portion of BrightKey’s monthly revenue to fund PR campaigns for authors who may not have the means to pursue traditional publicity. Selected authors receive campaign support at no cost.
 |
Reputation Partners launches a new offering aimed at helping companies, trade associations and others communicate their positive contributions without running the risk of reputational damage. RP Impact focuses on business-aligned messaging built to withstand scrutiny. Rather than standalone purpose programs, it helps organizations showcase the ways in which their impact efforts strengthen market position, attract top talent, and create measurable stakeholder value. The components of the program include research and benchmarking to identify opportunities and challenges, strategic development featuring 360-degree communications approaches, coalition building with credible third-party validators and targeted execution across key channels and stakeholder groups. “Silence is not a strategy—organizations can't afford to go silent about their contributions,” said Reputation Partners SVP Michael Grimm. “The solution is strategic communications that demonstrate impact in terms that drive business outcomes—revenue growth, market differentiation, and stakeholder engagement.”
 |
HOME Agency, a new independent integrated agency, announces its HOME Agency Values in Action Award, a $100K marketing services grant for one mission-driven nonprofit. The selected organization will receive a full suite of services including brand strategy, content creation, digital and optimization support. The agency, which is geared toward brands making a positive impact and creatives seeking a more intentional way to work, provides clients with strategy development, creative, content capture, media, and technology services. “We believe doing good deserves great marketing,” said HOME Agency founder Marivi Bryant. “Launching with this award is our way of putting our values into action and supporting those who are already making the world better.” The HOME Agency Values in Action Award is now open for applications. All non-profits in good standing are encouraged to apply. The winning organization will be selected based on mission alignment, community impact, and potential for storytelling. Nonprofits can apply or nominate organizations here.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
CGLife, a pharma agency focused on clients who are bringing therapies for rare, specialty and hard-to-treat diseases to market, combines with AI-native agency The Considered+AI... PRSA-NY announces the shortlist for the 2026 Big Apple Awards... The Agency East Public Relations, a Fort Lauderdale–based shop that works exclusively with women business owners in the early growth stage, is expanding its practice to help women business owners get found and cited by AI answer engines like ChatGPT, Google AI Mode, Perplexity, and Claude.
