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Burson is named US agency of record for BUBS, a viral Swedish candy brand that is launching in several nationwide retail chains. The appointment expands an existing relationship between Burson and Orkla Snacks, which owns BUBS. Burson will lead a 360-degree integrated communications campaign that spans influencer, paid, social and earned media. BUBS is best known for its sour foam gummies and vegan friendly treats. “Together with its global reach and deep expertise, we are confident Burson is the right partner to help us bring BUBS’ playful mix of unexpected double flavors, unforgettable chewy and foamy textures, and undeniably colorful personality to the US,” said Orkla Snacks marketing manager, international expansion Åsa Gisel.
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Moroch is apointed by Kubota Tractor Corporation as preferred agency partner across the company’s more than 1,000 dealerships nationwide, effective Jan. 1, 2026. Moroch will also serve as national digital agency of record for media planning and buying responsibilities. The agency will support Kubota in delivering consistent, relevant messaging across all levels of the brand, including new efforts and strategies to bridge the gap between localized and national brand awareness on a regional level. Kubota opened its doors in 1972 and is now one of the country’s leading manufacturers of tractors, construction and turf equipment, and utility vehicles. “Their expertise will support all facets of our regional and local advertising efforts, helping us strengthen our multi-layered strategy while delivering even greater value to our dealers,” said Kubota Tractor Corporation associate marketing and advertising director Theresa Duncan.
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Firecracker PR comes on board as agency of record for RSA America, a comprehensive marketing and loyalty platform customized for independent grocers. The agency will work to increase awareness of the brand. RSA America, which manages $20 billion in transactions annually, says its unified solution and go-to-market strategies enable retailers to interact with a broader shopper base in real-time and boost incremental sales.
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Viral Nation, a social-first marketing agency, signs on as social media agency of record for Rocket, a Detroit-based fintech platform that includes mortgage, real estate, title and personal finance businesses. Viral Nation’s will focus on showcasing real client stories, influencer ambassador programs and dynamic community management. J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and mortgage servicing 22 times. "With Viral Nation as our social media agency of record, we're using content to build a movement. One grounded in honest storytelling, vibrant communities, and meaningful solutions,” said Rocke CMO Jonathan Mildenhall. “One grounded in honest storytelling, vibrant communities, and meaningful solutions.”
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
