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Florida’s Continental Strategy, which has close ties to the Trump administration, has signed a one-year $2.1M pact to represent Kenya.
Ties between the US and the eastern Africa nation are tattered following Kenya president William Ruto's state visit to China in April. After landing trade and infrastructure deals with the Chinese, Ruto applauded China’s role in the “new world order.”
That praise for America’s key geopolitical competitor triggered a review of US relations with Kenya, and a threat to revoke its major non-NATO ally status. That designation gives Kenya preferential access to economic and military benefits.
Continental founder Carlos Trujillo, who leads the Kenya team, served in the first Trump administration as ambassador to the Organization of American States.
He also was a Trump campaign surrogate in outreach to Latino voters during the 2024 presidential campaign.
Managing partner Alberto Martinez, who was chief of staff to Florida Senator & now Secretary of State Marco Rubio; and partner Alex Garcia, who was deputy political director for battleground states in the Trump campaign, also rep Kenya.
Continental also is home of partner Katie Wiles, daughter of Trump chief of staff Susie Wiles.
Former Georgia Republican Congressman Tom Graves is representing the Islamic Republic of Pakistan, positioning the country as a reliable partner with the US.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
