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Calcium+Company, a health communications group, opens a dedicated office in New York City that will support its public relations division, PRotein. Launched in 2023, the agency, which has more than 175 employees in Philadelphia and Mexico City as well as New York, delivers campaigns across the biotech, pharma and consumer health sectors. “PRotein is going beyond traditional PR offerings to deliver true creative thought partnership that elevates brand and corporate business objectives,” said Gandler. “With this expansion, we’re doubling down on that vision and giving our team the space to grow, experiment, and lead the next chapter of breakthrough storytelling in healthcare,” said Stacey Gandler, managing director of PRotein and brand ideation
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Kite Hill announces a strategic expansion of its service offerings. The new offerings, which address the evolving demands made on client by the growth of AI, include a complimentary audit to help businesses understand their brand's perception in AI. Clients can then opt for an in-depth analysis that looks at such factors as their existing presence across LLMs, Reddit, review sites and other online platforms; the structure and content of their website; the technical optimization of the website for LLM crawler accessibility; and competitor strategies for AI search success. Kite Hill now also now provide consulting services specifically designed for companies with specific, urgent needs such as crisis communications or targeted messaging projects. "In today's dynamic market, businesses require agile and impactful communication strategies," said Kite Hill fonder and CEO Tiffany Guarnaccia. “Our expanded services are a direct response to this need, particularly as AI search becomes increasingly prevalent.”
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The Female Quotient founder Shelley Zalis and World Cup champions Christen Press and Tobin Heath will headline the USC Center for Public Relations’ fifth Lead On! Women in Communication Leadership Forum at USC Annenberg on October 16 and 17. The two-day, immersive program gathers industry leaders from the USC Center for PR’s board of advisers, business founders, and USC faculty to help equip mid-career women — those at the 7-to-10-year career mark — with the skills and confidence to advance into senior PR and communication roles. Based at the USC Annenberg School for Communication and Journalism, the USC Center for Public Relations connects corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it.
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Dolphin launches Dolphin Tastemakers, which offers a full-service model for culinary and lifestyle creators. The division, formed through a collaboration between Dolphin subsidiaries The Digital Dept. and The Door, combines talent management and brand strategy with premier PR and amplification services. Talent management will be provided by the culinary and lifestyle specialists at The Digital Dept., while The Door ‘s PR team be responsible for media representation. “This division isn't just about business—it's about celebrating the stories behind great food and lifestyle brands, and giving creators the management muscle and access to best-in-class PR that they need to turn their passion into lasting success, both online and beyond," said The Digital Dept. co-CEO Sarah Boyd.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
