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FNK IR signs on as investor relations AOR for game platform company CTW Cayman. The agency supported CTW along with their legal and banking advisors pre-IPO, and they will have an ongoing relationship now that CTW is a public company. FNK IR’s scope of work for the client will include strategic counsel, content, communications, corporate access, research coverage & support, influencer & retail engagement, media relations & social media management, and market intelligence. CTW connects skilled game developers with owners of Japanese anime IP to create high quality games. It then makes those games available to a global audience through its HTML5 platform and shares revenue generated from players’ in-game purchases worldwide with game developers.
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Kaplow Communications is named consumer PR agency of record for HEYDUDE, a shoe brand for men, women and kids. Kaplow will oversee communications strategy, campaign planning, media relations and tastemaker engagement for the brand. At the onset of the partnership, Kaplow supported HEYDUDE’s “Fashion Crisis” campaign with brand ambassador Sydney Sweeney and a Grand Central consumer pop-up experience. The account will be overseen by Kaplow EVP lifestyle Jee Nah Chang Walker.
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William Mills Agency is selected to enhance the PR strategy for Vine, a commercial lending accelerator for banks and credit unions. The agency will also work to expand Vine’s influence as an AI-powered platform for financial institutions. Vine says it helps financial institutions deliver faster decisions, provide more value and build stronger relationships. “We were very impressed with William Mills Agency’s extensive industry knowledge and strong media relationships as we continue to transform how financial institutions manage the commercial lending process,” said Vine CEO and co-founder David Eads.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
