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Matter Communications launches Precision Marketing, a scalable solution designed to help teams with limited resources. The new offering, which will be led by Matter account director Kat Aronofsky, delivers strategic support across core marketing channels with programs designed to be financially accessible. Packages offered center on such topics as social media, email campaigns, search visibility, real-time reporting and creating impactful creative assets. Precision Marketing also provides targeted paid support as part of its base package. “There’s a huge gap in the market for scrappy, effective marketing support, especially for small and growing businesses that are working hard with limited resources,” said Matter GM of strategy and integrated marketing Jeff Tahnk. “We created Precision Marketing to level the playing field for exactly those teams.
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Fenton is holding a webinar on Wednesday, Aug. 20 at 11 a.m. that will walk participants through the basics of putting together a solid, strategic crisis plan. Designed for nonprofit communications leads, executive directors and anyone involved in crisis communications or organizational reputation, the webinar will include Fenton chief of issue advocacy and crisis management lead Erik Olvera. It will feature insights from chief digital officer Shakirah Hill Taylor and SVP Danielle Schlanger, sharing actionable frameworks for planning ahead based on real-world experience and the current issues organizations are facing. Four core pillars of nonprofit crisis readiness will be discussed: scenario planning, effective monitoring, stakeholder mapping and proactive engagement plans. The goal is for participants to develop a greater understanding of what to do to prepare for a crisis and the tools they need when an issue breaks.
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5WPR introduces its Integrated Sports & Gaming PR Suite, a comprehensive offering designed to help brands thrive in the sports, gaming and esports sectors. The new suite leverages 5WPR's expertise in out-of-home advertising, programmatic media buying and paid social campaigns to create measurable audience engagement. 5WPR's team works to deliver campaigns that not only capture attention but also remain compliant with industry guidelines and legal requirements. The agency partners with sports leagues, esports organizations, gaming publishers, athlete brands and sponsorship-driven businesses to achieve lasting market impact.
The New York Chapter of the Public Relations Society of America names Attention Comms CEO Paul Cohen as 2026 president of its board of directors. Cohen succeeds Ken Kerrigan, who has held executive posts at Bliss Group, Infinite and Weber Shandwick... Startr Co. of Los Angeles, marks its 10th anniversary with the launch of a renewed brand identity and redesigned website.... Michael Best Strategies, an affiliated consulting firm of national law firm Michael Best, is introducing a corporate advisory service.
Real Chemistry launches RC Resolve, a healthcare advisory practice... Seven Letter, a bipartisan strategic communications firm, adds offices in Los Angeles, New York, and Huntsville... GMMB founding partner David Mitchell died on Jan. 2 at 75. Mitchell’s career in communications began in June 1978, when he joined the staff of the United Auto Workers as assistant to the director of public relations and publications.
Berns Communications Group expands its advisory services and rebrands as Berns & Co... DVV Media International, a B2B media and events company serving the transport and logistics markets, sells its Road portfolio of products to Mark Allen Group... MAD Global Strategy of New Jersey launches a Washington presence. 
Motio is launched by former BPD chief strategy & innovation officer Sasha Boghosian and Ryan Colaianni, who was CCO at BPD as well as an SVP at Edelman... PMG acquires Digital Voices, an influencer marketing agency with a team of 70 employees across London, New York and Costa Rica... Gregory
Marketing Maven signs on to work with AI-native application platform Cogzia... Curtiss Partners, a consultancy dedicated to elevating executive communications, strengthening leadership effectiveness, and translating complex strategies into clear, actionable narratives, launches... Origin & Oak Creative, a marketing and communications agency specializing in culturally competent, community-centered messaging for B2B clients, opens its doors.
