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Matter Communications launches Precision Marketing, a scalable solution designed to help teams with limited resources. The new offering, which will be led by Matter account director Kat Aronofsky, delivers strategic support across core marketing channels with programs designed to be financially accessible. Packages offered center on such topics as social media, email campaigns, search visibility, real-time reporting and creating impactful creative assets. Precision Marketing also provides targeted paid support as part of its base package. “There’s a huge gap in the market for scrappy, effective marketing support, especially for small and growing businesses that are working hard with limited resources,” said Matter GM of strategy and integrated marketing Jeff Tahnk. “We created Precision Marketing to level the playing field for exactly those teams.
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Fenton is holding a webinar on Wednesday, Aug. 20 at 11 a.m. that will walk participants through the basics of putting together a solid, strategic crisis plan. Designed for nonprofit communications leads, executive directors and anyone involved in crisis communications or organizational reputation, the webinar will include Fenton chief of issue advocacy and crisis management lead Erik Olvera. It will feature insights from chief digital officer Shakirah Hill Taylor and SVP Danielle Schlanger, sharing actionable frameworks for planning ahead based on real-world experience and the current issues organizations are facing. Four core pillars of nonprofit crisis readiness will be discussed: scenario planning, effective monitoring, stakeholder mapping and proactive engagement plans. The goal is for participants to develop a greater understanding of what to do to prepare for a crisis and the tools they need when an issue breaks.
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5WPR introduces its Integrated Sports & Gaming PR Suite, a comprehensive offering designed to help brands thrive in the sports, gaming and esports sectors. The new suite leverages 5WPR's expertise in out-of-home advertising, programmatic media buying and paid social campaigns to create measurable audience engagement. 5WPR's team works to deliver campaigns that not only capture attention but also remain compliant with industry guidelines and legal requirements. The agency partners with sports leagues, esports organizations, gaming publishers, athlete brands and sponsorship-driven businesses to achieve lasting market impact.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
