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| Traci Messier |
The Atlanta Dream, the city’s WNBA franchise, recruits Traci Messier as VP of communications and external affairs. Messier was most recently director of corporate communications for the U.S. Soccer Federation, leading public relations efforts for the governing body of American soccer. She was previously senior account director in Jackson Spalding’s sports practice. In her new post, Messier will oversee the team’s efforts to engage with media, fans and the local community. “Traci is a skilled leader who understands how to align sport, culture and entertainment to deliver a product that fans embrace and we are thrilled to have her as a part of our team,” said Atlanta Dream president and CEO Morgan Shaw Parker.
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| Roy Robinson |
Storyful, a subsidiary of News Corp that specializes in social media intelligence and video, appoints Roy Robinson as chief product & technology officer. Robinson joins Storyful from advocacy intelligence platform Mention Me, where he served as chief product officer. He has also held senior product leadership roles at AYLIEN, Boxever and Rapid7. At Storyful, Robinson will oversee product development and technology strategy, focusing on advancing verification capabilities, expanding data science and engineering teams, and developing new tools that help clients identify authentic content and emerging trends across social platforms. “His ability to translate complex challenges into elegant solutions will help us serve our clients even better in an increasingly complex information landscape,” said Storyful CEO Maria Pacheco.
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| Bryan Adams |
Base Molecular Resonance Technologies, which has developed a globally validated breakthrough in subatomic detection, names Bryan Adams as CMO. Adams has previously held the CMO post at Troomi Wireless and AI and blockchain wellness company Vyvo. In his role as CMO, he will lead global marketing strategy, brand architecture, earned media and digital experience. He will oversee strategic positioning, partnerships, and market growth across dozens of business verticals, including security, military and medical. “He has the rare ability to move between strategy and delivery, which is essential as we introduce this technology to a rapidly evolving global market,” said BMRT CEO and foumder Robert “Bo” Short.
Finn Partners has named Fahlgren Mortine veteran Marty McDonald as managing partner and head of its new Columbus office.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
Sotheby’s brings on Christie’s global head of communications Natasha Le Bel to serve as chief communications officer.
