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Brands2Life signs on to drive corporate communications and public affairs activity for UK supermarket chain Lidl GB. Brand2Life’s efforts will encompass the development and activation of Lidl GB’s corporate communications strategy in addition to managing the company’s government and media relations, leadership communications and issues mitigation. Established in 1994, Lidl GB has more than 35,000 employees, over 980 stores and 14 distribution centers in England, Scotland and Wales. “We were incredibly impressed by Brands2Life’s commitment to the process, not to mention the passion of the team,” said Lidl GB director of corporate affairs Georgina Hall.
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Brookline Public Relations, a Calgary-based firm with affiliates in Edmonton, Vancouver, Toronto, Montreal, Boston, New York, LA and London, renews its AOR partnership with Banff Sunshine Village, a ski resort located in Canada’s Banff National Park. Brookline is providing the resort with support for media outreach and is working to amplify its brand awareness. Brookline has also brought on two new clients. It will serve as agency of record for the launch of Sovereign Digital Infrastructure and its Mihta Askiy data center, a majority First Nation-owned, indigenous-led initiative. The scope of work will include managing website content creation, branding and logo development. For Gradient Beverages, the agency is working on a project basis to handle media relations and influencer engagement aimed at raising the profile of the company’s Inversion Nitro Cocktail range and its Made in Alberta award wins.
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Miles Partnership, a strategic marketing consultancy focused exclusively on travel and tourism, is named agency of record for Visit Reno Tahoe, the official destination marketing organization for Nevada’s Washoe County. The agency will support Visit Reno Tahoe’s integrated marketing efforts with strategy development, paid media planning, digital content creation, data analysis and national campaign execution. “Their data-driven approach, industry knowledge and proven success with destinations across the country will be critical as we continue positioning Reno Tahoe as a premier four-season destination for meetings, events and leisure travel,” said Visit Reno Tahoe president and CEO Mike Larragueta.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
