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Accenture acquires social and influencer agency Superdigital. Superdigital will now be part of Accenture Song, which works across social, CRM and digital marketing. The agency, which was founded in 2013, has a team of over 40 creators, strategists and skilled managers. It is known for its social strategies, community building and content production, particularly across short-form video and platform-native creative. “Superdigital brings added strength in areas where our clients are seeking an advantage—at the intersection of creativity, data and technology—and complements our vision for marketing reinvention,” said Accenture Song marketing practice lead for the Americas Sean Lackey.
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The Public Relations Society of America Los Angeles Chapter held its annual Sunrise Honors on Aug. 14 at the Los Angeles River Center & Gardens. The Sunrise Honors recognize “PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond.” This year’s honorees were Diaspora Group CEO & founder and adjunct instructor, California State University, Northridge Christopher Cathcart; Laarni Rosca Dacanay, who has held communications posts at Comcast, TIME and NBCUniversal; L.A. Care Health Plan chief of strategic communications & community relations Francisco Oaxaca; and GLAAD senior director of Spanish-language media & Latinx media representation Monica Trasandes. “Individuals like Francisco, Christopher, Monica and Laarni inspire us to be champions for others and pave the way for the next generation of diverse practitioners," said PRSA-LA President Marisol Barrios Perez.
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ASC Advisors, a strategic communications firm that works with clients in the alternative investment management industry, launches a digital media practice. The practice will be led by former AIG senior manager, digital strategy and optimization Ana Villarreal DuFlo, who has joined the firm as senior director, head of digital strategy. The practice is designed to help hedge fund, private equity, private credit, and other alternative investment management firms strengthen and optimize their digital presence and increase target audience engagement across key platforms. Its services include LinkedIn profile development and management; online reputation management and crisis management; executive profile and thought leadership support, social media monitoring and reporting; and activism campaigns and shareholder outreach. “We remain committed to expanding our offerings and growing our senior leadership team, so launching a dedicated Digital Media Practice led by Ana is a natural progression for us," said ASC managing partner Steven Bruce.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
