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West of Fairfax has been named agency of record for Relevant+, an independent cultural media group serving US Hispanic audiences. West of Fairfax will lead strategic external communications focused on amplifying Relevant+’s brand visibility and executive thought leadership. Relevant+ embeds brands within Hispanic culture through an ecosystem of publishers across music, sports, entertainment, pop-culture, health and lifestyle. “They understand our vision and share our passion for elevating the voices and stories that matter to multicultural audiences,” said Relevant+ head of marketing Diana Pinedo. “That blend of expertise, alignment and partnership made them the ideal choice to help propel Relevant+ into its next stage of growth.”
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CIIC PR is appointed as PR agency of record for Ultimate Care Assisted Living Management, which manages a portfolio of senior living communities, including The Bristal Assisted Living’s 24 locations, 305 West End, Encore Luxury Living and Elegance at Home. CIIC PR will support Ultimate Care through its next phase of growth, focusing on launching new communities and announcing regional expansion, elevating brand visibility, driving occupancy and referrals across all communities, supporting team member recruitment and retention, and activating partnerships, events, and resident storytelling. “At Ultimate Care, our goal has been to bring true hospitality to senior living, where every interaction is personalized and every resident feels valued,” said Ultimate Care Assisted Living Management VP of marketing Jillian Lorenzo. “CIIC PR's proven expertise in hospitality marketing makes them the perfect partner to help us share this story and continue setting the standard for what luxury senior care can be.”
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Diamond, a Toronto-based agency, comes on board as brand experiences agency of record for Ontario Power Generation, a government-owned, low-carbon power generator that provides about half of the province’s electricity. Diamond integrated marketing will lead the development of a nuclear information center experience, along with additional experiential activations aimed at educating the public on power generation, the growing demand for energy, and recruitment efforts for top talent. The agency will also support OPG in their role as an official supporter of the 2026 FIFA World Cup. “We are thrilled to partner with Diamond as we look to build energy-charged experiences for the public that also act as educational tools,” said OPG director, brand management Adam McClare.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
