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H/Advisors Abernathy handles Keurig Dr Pepper in its $18B deal to acquire coffee company JDE Peet's, which relies on FGS Global for media work. The coffee brands will then be spun off as a separately traded public company.
KDR’s $37 per share cash offer is a 33 percent premium to Amsterdam-based JDEP’s closing price during the last three months.
The transaction unravels a 2018 deal that merged Dr Pepper and Keurig.
The proposed split-up would create a pure play global coffee company composed of 300-year-old JDEP, which owns brands sold in more than 100 countries, and Keurig’s single-serve portfolio with annual revenues of $16B.
The beverage company will include Dr Pepper, Canada Dry, 7UP, Snapple and energy drinks Bloom and Ghost, and have annual sales in the $11B range.
KDP CEO Tim Cofer called the merger/spin-off plan “a transformational moment in the beverage industry” that creates a “new global coffee champion.”
JDEP CEO Rafa Oliveira looks forward to teaming with Keurig to power “a new era of coffee innovation and leadership."
H/Advisors Abernathy has CEO Tom Johnson, managing director Blair Hennessy and VP Deven Anand working for KDP.
Infinite, a communications and reputation management firm, has acquired Dukas Linden Public Relations, which represents some of the most prestigious financial institutions in the U.S.
Public Policy Holding Company’s MultiState Assocs. government relations unit has hired Lee Cowen and Nicholas Evans via the acquisition of their respective firms, Cowen Consulting and Putnam Strategies.
Publicis Groupe enters into a definitive agreement to acquire global sports and culture-first agency 160over90.
Public Policy Holding Company has acquired London’s Westminster Policy Partners Limited to expand its economic-led analysis and research-based advocacy communications capability.
Motion, a Chicago-based brand growth agency, acquires video-forward marketing and communications firm AKA Media Partners, which has been in business since 1998.
