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H/Advisors Abernathy handles Keurig Dr Pepper in its $18B deal to acquire coffee company JDE Peet's, which relies on FGS Global for media work. The coffee brands will then be spun off as a separately traded public company.
KDR’s $37 per share cash offer is a 33 percent premium to Amsterdam-based JDEP’s closing price during the last three months.
The transaction unravels a 2018 deal that merged Dr Pepper and Keurig.
The proposed split-up would create a pure play global coffee company composed of 300-year-old JDEP, which owns brands sold in more than 100 countries, and Keurig’s single-serve portfolio with annual revenues of $16B.
The beverage company will include Dr Pepper, Canada Dry, 7UP, Snapple and energy drinks Bloom and Ghost, and have annual sales in the $11B range.
KDP CEO Tim Cofer called the merger/spin-off plan “a transformational moment in the beverage industry” that creates a “new global coffee champion.”
JDEP CEO Rafa Oliveira looks forward to teaming with Keurig to power “a new era of coffee innovation and leadership."
H/Advisors Abernathy has CEO Tom Johnson, managing director Blair Hennessy and VP Deven Anand working for KDP.
Declan Kelly's Consello has acquired Morpheus Risk, a UK-based risk and threat assessment firm.
Ruder Finn has acquired Missouri Creative, a 30-member visual storytelling, design and experience-led brand activation firm based in London.
Highwire acquires The Bliss Group, creating a combined firm, operating under the Highwire brand, that has more than 250 professionals across North America.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
Hodges Partnership co-founders Jon Newman and Josh Dare are selling the Richmond-based firm to four senior VPs who will assume ownership of the shop over the next couple of years.
