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H/Advisors Abernathy handles Keurig Dr Pepper in its $18B deal to acquire coffee company JDE Peet's, which relies on FGS Global for media work. The coffee brands will then be spun off as a separately traded public company.
KDR’s $37 per share cash offer is a 33 percent premium to Amsterdam-based JDEP’s closing price during the last three months.
The transaction unravels a 2018 deal that merged Dr Pepper and Keurig.
The proposed split-up would create a pure play global coffee company composed of 300-year-old JDEP, which owns brands sold in more than 100 countries, and Keurig’s single-serve portfolio with annual revenues of $16B.
The beverage company will include Dr Pepper, Canada Dry, 7UP, Snapple and energy drinks Bloom and Ghost, and have annual sales in the $11B range.
KDP CEO Tim Cofer called the merger/spin-off plan “a transformational moment in the beverage industry” that creates a “new global coffee champion.”
JDEP CEO Rafa Oliveira looks forward to teaming with Keurig to power “a new era of coffee innovation and leadership."
H/Advisors Abernathy has CEO Tom Johnson, managing director Blair Hennessy and VP Deven Anand working for KDP.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
Public Policy Holding Company has acquired London-based Tancredi Intelligent Communication for $10.8M, of which $9.6M is in cash and the balance in stock.
