 |
| Anna Banks |
AARP hires Anna Banks as EVP and CMO. Banks comes to AARP from Sephora North America, where she was SVP, leading digital transformation and personalization initiatives and spearheading brand and performance marketing efforts. She has also served as CMO at Fair Trade USA and senior director, segment and seasonal marketing at Walmart Global eCommerce. Banks will lead AARP’s marketing, brand and content organization, which encompasses brand strategy, integrated communications, membership lifecycle, experience design, customer care and editorial. “Her track record of building high-impact teams and forging strategic partnerships will be instrumental as we continue to evolve,” said AARP CEP Myechia Minter-Jordan.
 |
| Michelle Chin |
Applebee’s Neighborhood Grill + Bar appoints Michelle Chin as CMO, effective Sept. 2. Chin joins the company from Starbucks, where she most recently served as VP for its Reserve & Roastery unit. She was previously a VP at Godiva Chocolatier. In her new position, Chin will lead Applebee’s full marketing strategy, including national advertising, digital and social media, menu innovation, and integrated campaigns. Applebee’s is also bringing on Jerrold Wong, who has held senior posts at Starwood, Four Seasons and Exclusive Resorts, as COO. “Michelle and Jay bring world-class expertise and a deep passion for the Applebee’s brand,” said John Peyton, president of Applebee’s and CEO of Dine Brands. “Their leadership will elevate every aspect of the guest experience.”
 |
| Adam Bridgeford |
MediaOne, an Atlanta-based strategic marketing firm, names Adam Bridgeford VP of brand partnerships. Bridgeford was most recently VP of business development at Herrmann Global, a tourism insights and marketing agency. At MediaOne, he will work to identify and pursue opportunities to expand MediaOne's client portfolio, with a particular focus on the Midwest territory. "Adam's proven track record of driving significant growth and his deep expertise in forging strategic partnerships, especially within the tourism sector, perfectly align with our mission to help clients achieve meaningful impact through world-class marketing strategies," said MediaOne chief sales & marketing officer Jason Fulvi.
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
