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Peru has signed Continental Strategy to a $65K monthly retainer pact for strategic communications and government relations work.
The firm is to draw up a comprehensive assessment & strategic roadmap for the South American nation, detailing its current standing, strengths and vulnerabilities within the U.S. policymaking landscape.
That analysis will include recommendations for mitigating risks and capitalizing on emerging opportunities.
Continental will facilitate “high level government introductions” between Peruvian officials and members of Congress, Trump administration staff and private sector leaders.
It will directly engage with the Office of the US Trade Representative, Commerce Dept. and the Treasury Dept. regarding how Trump’s “America First” policy impacts Peru.
On the PR front, Continental is to create messaging for, and identify communications opportunities connected to, the bicentennial of US/Peruvian diplomatic relations slated for 2026.
The firm reports to Peru’s ambassador Alfredo Ferrero and deputy chief of mission Alberto Gonzales.


The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
Qorvis has signed a $35K per-month agreement to provide strategic communications to Morocco to further its effort to enhance its relationship with the US.
Ontario has retained Capitol Counsel to support its interests related to the free trade agreement between Canada, Mexico and the US.
Mercury Public Affairs has agreed to perform PR, communications and government relations services for the
Manchester Trade is working to promote US investment in the minerals-rich Democratic Republic of the Congo.



