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Ruder Finn is named agency of record for fast-casual restaurant chain Noodles & Company. The agency will provide brand storytelling, immersive consumer experiences, and fully integrated campaigns designed to deepen engagement and expand and grow Noodles & Company’s customer base. The partnership kicked off last month with the debut of Delicious Duos, the chain’s new promotional menu. “Partnering with Ruder Finn gives us the strategic support and creative edge needed to connect with our guests in new and innovative ways,” said Danielle Moore, director of communications at Noodles & Company. “Their deep experience in food and beverage, combined with their ability to tap into data and market trends to create culturally relevant brand experiences and help us grow our business, made them the ideal partner.”
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Trevelino/Keller adds Bluebox Smart Ice and Water, an ice and water vending solution, to its client roster. The agency’s scope of work for the client includes developing and executing a strategic launch plan, securing media coverage, providing growth marketing support for lead generation, and managing Bluebox’s social media channels. Bluebox says its “Ice-as-a-Service” approach removes upfront costs, equipment purchases and maintenance, while handling delivery, installation and servicing. “As an industry disruptor, we were impressed by Trevelino/Keller’s experience launching brands that have challenged traditional business models,” said Bluebox Smart Ice and Water CEO Ben Gaskill.
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Firecracker PR signs on to provide strategic media relations and thought leadership activities for Ragic, a no-code tool that provides an alternative to spreadsheets, allowing organizations to digitize business processes. It offers a tailored database that can be maintained and changed over time. Ragic has worked with such clients as Intel, Amazon, McDonald’s and LinkedIn.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
