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Ruder Finn is named agency of record for fast-casual restaurant chain Noodles & Company. The agency will provide brand storytelling, immersive consumer experiences, and fully integrated campaigns designed to deepen engagement and expand and grow Noodles & Company’s customer base. The partnership kicked off last month with the debut of Delicious Duos, the chain’s new promotional menu. “Partnering with Ruder Finn gives us the strategic support and creative edge needed to connect with our guests in new and innovative ways,” said Danielle Moore, director of communications at Noodles & Company. “Their deep experience in food and beverage, combined with their ability to tap into data and market trends to create culturally relevant brand experiences and help us grow our business, made them the ideal partner.”
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Trevelino/Keller adds Bluebox Smart Ice and Water, an ice and water vending solution, to its client roster. The agency’s scope of work for the client includes developing and executing a strategic launch plan, securing media coverage, providing growth marketing support for lead generation, and managing Bluebox’s social media channels. Bluebox says its “Ice-as-a-Service” approach removes upfront costs, equipment purchases and maintenance, while handling delivery, installation and servicing. “As an industry disruptor, we were impressed by Trevelino/Keller’s experience launching brands that have challenged traditional business models,” said Bluebox Smart Ice and Water CEO Ben Gaskill.
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Firecracker PR signs on to provide strategic media relations and thought leadership activities for Ragic, a no-code tool that provides an alternative to spreadsheets, allowing organizations to digitize business processes. It offers a tailored database that can be maintained and changed over time. Ragic has worked with such clients as Intel, Amazon, McDonald’s and LinkedIn.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
