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Notified, which provides integrated platforms for public relations and investor relations communications, forms an exclusive partnership with AI visibility and content optimization platform Profound. The partnership will enable PR and IR teams to monitor how press releases from GlobeNewswire (a part of Notified) are cited by chatbots, answer engines and AI search summaries. This capability will be integrated into the Distribute module of the Notified PR Platform and available as a free value add to clients in late Q3 2025. “Our partnership with Profound will give communicators the visibility they need to lead with confidence, shape stronger capital narratives and ensure their organization is represented with one story and one voice—even in AI-generated results,” said Notified CEO Erik Carlson.
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Racepoint Global rolls out a full rebrand, which includes new colors, new copy, a new site and what the agency says is a bolder “earned-first” POV that matches how it has been evolving. The rebrand is meant to reflect the expansion of Racepoint’s scope from a tech-brand focused agency to one that offers a fully integrated suite of services including content, influencer, creative and experiential. “Our refreshed look and voice capture our earned-first approach: showing up with ideas that make headlines and helping our clients stand out in the scroll,” said Racepoint Global CEO Bill Davies. “At the end of the day, we’re reflecting the energy and ambition of the brands we partner with.”
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POPLIFE, a brand experience and influencer marketing agency, launches a festival division. The new unit will provide end-to-end support for brand teams navigating the complexities of the festival ecosystem. Its services run from strategic event selection and contract negotiation to creative footprint design, fabrication, on-site execution and content capture. In addition, it will capitalize on POPLIFE’s relationships with such major promoters as Live Nation, AEG and C3 Presents, as well as top-tier Independents and nightlife/music venues. “Festival options are expanding rapidly, and as more brands are eager to join the scene, they’re looking for partners who understand where and how to deliver cultural impact, while providing executional excellence,” said POPLIFE chief operating officer and festival division head Tom Tromba.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
