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Notified, which provides integrated platforms for public relations and investor relations communications, forms an exclusive partnership with AI visibility and content optimization platform Profound. The partnership will enable PR and IR teams to monitor how press releases from GlobeNewswire (a part of Notified) are cited by chatbots, answer engines and AI search summaries. This capability will be integrated into the Distribute module of the Notified PR Platform and available as a free value add to clients in late Q3 2025. “Our partnership with Profound will give communicators the visibility they need to lead with confidence, shape stronger capital narratives and ensure their organization is represented with one story and one voice—even in AI-generated results,” said Notified CEO Erik Carlson.
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Racepoint Global rolls out a full rebrand, which includes new colors, new copy, a new site and what the agency says is a bolder “earned-first” POV that matches how it has been evolving. The rebrand is meant to reflect the expansion of Racepoint’s scope from a tech-brand focused agency to one that offers a fully integrated suite of services including content, influencer, creative and experiential. “Our refreshed look and voice capture our earned-first approach: showing up with ideas that make headlines and helping our clients stand out in the scroll,” said Racepoint Global CEO Bill Davies. “At the end of the day, we’re reflecting the energy and ambition of the brands we partner with.”
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POPLIFE, a brand experience and influencer marketing agency, launches a festival division. The new unit will provide end-to-end support for brand teams navigating the complexities of the festival ecosystem. Its services run from strategic event selection and contract negotiation to creative footprint design, fabrication, on-site execution and content capture. In addition, it will capitalize on POPLIFE’s relationships with such major promoters as Live Nation, AEG and C3 Presents, as well as top-tier Independents and nightlife/music venues. “Festival options are expanding rapidly, and as more brands are eager to join the scene, they’re looking for partners who understand where and how to deliver cultural impact, while providing executional excellence,” said POPLIFE chief operating officer and festival division head Tom Tromba.
This year, the O’Dwyer’s rankings for top PR firms took a jump from 133 to 140 entries—a number that includes 21 firms that were not in the rankings last year.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
