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Notified, which provides integrated platforms for public relations and investor relations communications, forms an exclusive partnership with AI visibility and content optimization platform Profound. The partnership will enable PR and IR teams to monitor how press releases from GlobeNewswire (a part of Notified) are cited by chatbots, answer engines and AI search summaries. This capability will be integrated into the Distribute module of the Notified PR Platform and available as a free value add to clients in late Q3 2025. “Our partnership with Profound will give communicators the visibility they need to lead with confidence, shape stronger capital narratives and ensure their organization is represented with one story and one voice—even in AI-generated results,” said Notified CEO Erik Carlson.
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Racepoint Global rolls out a full rebrand, which includes new colors, new copy, a new site and what the agency says is a bolder “earned-first” POV that matches how it has been evolving. The rebrand is meant to reflect the expansion of Racepoint’s scope from a tech-brand focused agency to one that offers a fully integrated suite of services including content, influencer, creative and experiential. “Our refreshed look and voice capture our earned-first approach: showing up with ideas that make headlines and helping our clients stand out in the scroll,” said Racepoint Global CEO Bill Davies. “At the end of the day, we’re reflecting the energy and ambition of the brands we partner with.”
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POPLIFE, a brand experience and influencer marketing agency, launches a festival division. The new unit will provide end-to-end support for brand teams navigating the complexities of the festival ecosystem. Its services run from strategic event selection and contract negotiation to creative footprint design, fabrication, on-site execution and content capture. In addition, it will capitalize on POPLIFE’s relationships with such major promoters as Live Nation, AEG and C3 Presents, as well as top-tier Independents and nightlife/music venues. “Festival options are expanding rapidly, and as more brands are eager to join the scene, they’re looking for partners who understand where and how to deliver cultural impact, while providing executional excellence,” said POPLIFE chief operating officer and festival division head Tom Tromba.
Real Chemistry launches RC Resolve, a healthcare advisory practice... Seven Letter, a bipartisan strategic communications firm, adds offices in Los Angeles, New York, and Huntsville... GMMB founding partner David Mitchell died on Jan. 2 at 75. Mitchell’s career in communications began in June 1978, when he joined the staff of the United Auto Workers as assistant to the director of public relations and publications.
Berns Communications Group expands its advisory services and rebrands as Berns & Co... DVV Media International, a B2B media and events company serving the transport and logistics markets, sells its Road portfolio of products to Mark Allen Group... MAD Global Strategy of New Jersey launches a Washington presence. 
Motio is launched by former BPD chief strategy & innovation officer Sasha Boghosian and Ryan Colaianni, who was CCO at BPD as well as an SVP at Edelman... PMG acquires Digital Voices, an influencer marketing agency with a team of 70 employees across London, New York and Costa Rica... Gregory
Marketing Maven signs on to work with AI-native application platform Cogzia... Curtiss Partners, a consultancy dedicated to elevating executive communications, strengthening leadership effectiveness, and translating complex strategies into clear, actionable narratives, launches... Origin & Oak Creative, a marketing and communications agency specializing in culturally competent, community-centered messaging for B2B clients, opens its doors.
