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Crowe PR is named agency of record for Bear Fight Whiskey, part of the Next Century Spirits portfolio. The agency is spearheading a comprehensive communications strategy for the brand that includes national media relations, executive thought leadership and brand storytelling. Bear Fight produces both American Single Malt Whiskey and Kentucky Reserve Bourbon. Actor, director and producer Gabriel Macht has come on as a creative partner with the Bear Fight team. “Gabriel brought a fresh, fearless perspective that challenged us to think differently, and with Crowe PR amplifying the message, we’re inviting more people to discover their own ‘bear fight,’” said Next Century Spirits VP of brand marketing Amanda Blanco.
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CIIC PR adds The Belize Collection, a portfolio of luxury resorts, to its roster of hospitality clients. The agency will lead all media relations, influencer engagement and brand communication efforts for The Belize Collection, working to expand its reach in the North American and Canadian markets and positioning it as a top-tier choice for immersive travel in Central America. The Belize Collection offers immersive stays at its signature resorts, including Sleeping Giant Rainforest Lodge, The Lodge at Jaguar Reef, and Umaya Resort & Adventures. “We’re thrilled to represent a brand that aligns with travelers’ growing desire for meaning-driven experiences and are excited to tell its story to a broader audience,” said CIIC PR VP & partner, strategic development Amy Sedeño.
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VI Marketing and Branding, which specializes in purpose-driven campaigns, is selected as the agency of record for Not Your Average Joe, a nonprofit that employs over 150 students and adults with disabilities in an inclusive coffee shop environment. VI will design an integrated strategy aimed at elevating NYAJ through brand consultation and strategic activations across digital, social and earned media—focused on building awareness and driving national visibility. NYAJ delivers both high-quality coffee and a welcoming experience that reflects its values of encouragement and belonging. “After meeting VI’s team and leadership, we were confident they could bring cohesion to our story, amplify our presence in coffee and nonprofit spaces, and most importantly, dream big with us to make the world more accepting, and exceptional, for people of all abilities,” said Not Your Average Joe founder and executive director Tim Herbel.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
