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Crowe PR is named agency of record for Bear Fight Whiskey, part of the Next Century Spirits portfolio. The agency is spearheading a comprehensive communications strategy for the brand that includes national media relations, executive thought leadership and brand storytelling. Bear Fight produces both American Single Malt Whiskey and Kentucky Reserve Bourbon. Actor, director and producer Gabriel Macht has come on as a creative partner with the Bear Fight team. “Gabriel brought a fresh, fearless perspective that challenged us to think differently, and with Crowe PR amplifying the message, we’re inviting more people to discover their own ‘bear fight,’” said Next Century Spirits VP of brand marketing Amanda Blanco.
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CIIC PR adds The Belize Collection, a portfolio of luxury resorts, to its roster of hospitality clients. The agency will lead all media relations, influencer engagement and brand communication efforts for The Belize Collection, working to expand its reach in the North American and Canadian markets and positioning it as a top-tier choice for immersive travel in Central America. The Belize Collection offers immersive stays at its signature resorts, including Sleeping Giant Rainforest Lodge, The Lodge at Jaguar Reef, and Umaya Resort & Adventures. “We’re thrilled to represent a brand that aligns with travelers’ growing desire for meaning-driven experiences and are excited to tell its story to a broader audience,” said CIIC PR VP & partner, strategic development Amy Sedeño.
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VI Marketing and Branding, which specializes in purpose-driven campaigns, is selected as the agency of record for Not Your Average Joe, a nonprofit that employs over 150 students and adults with disabilities in an inclusive coffee shop environment. VI will design an integrated strategy aimed at elevating NYAJ through brand consultation and strategic activations across digital, social and earned media—focused on building awareness and driving national visibility. NYAJ delivers both high-quality coffee and a welcoming experience that reflects its values of encouragement and belonging. “After meeting VI’s team and leadership, we were confident they could bring cohesion to our story, amplify our presence in coffee and nonprofit spaces, and most importantly, dream big with us to make the world more accepting, and exceptional, for people of all abilities,” said Not Your Average Joe founder and executive director Tim Herbel.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
