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Coyne Public Relations releases its inaugural 2025 Food & Beverage Trends Report, “The Recipe for Relevance: How to Capture Attention (Before it Scrolls Away).” The report highlights key behaviors and communications strategies that it says food and beverage companies should use to ensure success with millennial and Gen Z audiences. By showing the ways in which younger audiences are transforming the way food and beverage brands are discovered, engaged with, and purchased, the report underscores the need for a multi-platform, authenticity-driven approach. Some key findings from the report: 84 percent of Gen Z respondent have tried a recipe or trend from social media (proving the power of viral content) and 61% of US consumers have used AI-powered tools for meal planning, recipe suggestions, or grocery shopping. “This report is designed to give all food and beverage marketers a roadmap for showing up meaningfully in the moments that matter, turning fleeting attention into lasting loyalty,” said Coyne Public Relations EVP Tim Schramm.
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AMIN Worldwide, an alliance of more than 60 independent marketing and advertising agencies, names Signal Theory co-CEO Ali Mahaffy as chair of its global board. Mahaffy will serve a one-year term. The alliance’s global board includes representatives from all three of its regions. The Americas are represented by Meyrocks president and CEO Kelly Ferguson, Simantel owner and president Misty Klobucher, Dalton Agency president Brendan Cumiskey and WHITE64 CFO and COO Nate Whittington. EMEA’s board members are iO partner Hans van Eemeren and StrategiQ CEO and founder Andy Smith, and APAC is represented by DPR&Co founder and agency principal Phil Huzzard and Custom Media CEO and co-founder Robert Heldt. “This network is a global think tank of creative problem-solvers who support each other, challenge each other and grow together,” said Mahaffy.
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617 Collective, a holding company focused on acquiring, scaling and unifying agencies across influencer marketing, digital media, PR and branded content, launches. The company is designed to serve as a long-term partner to independent agencies—providing scale, shared infrastructure, and strategic capital, while preserving the unique creative identity of each business. With a focus on the U.S. Northeast—including New York, Boston, Philadelphia, and Washington, D.C.—617 Collective is targeting agencies with revenues between $1 million and $5 million, strong creative track records, and growth potential. The company says it is especially interested in founder-led businesses that work with Gen Z and millennial-focused brands.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
