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Coyne Public Relations releases its inaugural 2025 Food & Beverage Trends Report, “The Recipe for Relevance: How to Capture Attention (Before it Scrolls Away).” The report highlights key behaviors and communications strategies that it says food and beverage companies should use to ensure success with millennial and Gen Z audiences. By showing the ways in which younger audiences are transforming the way food and beverage brands are discovered, engaged with, and purchased, the report underscores the need for a multi-platform, authenticity-driven approach. Some key findings from the report: 84 percent of Gen Z respondent have tried a recipe or trend from social media (proving the power of viral content) and 61% of US consumers have used AI-powered tools for meal planning, recipe suggestions, or grocery shopping. “This report is designed to give all food and beverage marketers a roadmap for showing up meaningfully in the moments that matter, turning fleeting attention into lasting loyalty,” said Coyne Public Relations EVP Tim Schramm.
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AMIN Worldwide, an alliance of more than 60 independent marketing and advertising agencies, names Signal Theory co-CEO Ali Mahaffy as chair of its global board. Mahaffy will serve a one-year term. The alliance’s global board includes representatives from all three of its regions. The Americas are represented by Meyrocks president and CEO Kelly Ferguson, Simantel owner and president Misty Klobucher, Dalton Agency president Brendan Cumiskey and WHITE64 CFO and COO Nate Whittington. EMEA’s board members are iO partner Hans van Eemeren and StrategiQ CEO and founder Andy Smith, and APAC is represented by DPR&Co founder and agency principal Phil Huzzard and Custom Media CEO and co-founder Robert Heldt. “This network is a global think tank of creative problem-solvers who support each other, challenge each other and grow together,” said Mahaffy.
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617 Collective, a holding company focused on acquiring, scaling and unifying agencies across influencer marketing, digital media, PR and branded content, launches. The company is designed to serve as a long-term partner to independent agencies—providing scale, shared infrastructure, and strategic capital, while preserving the unique creative identity of each business. With a focus on the U.S. Northeast—including New York, Boston, Philadelphia, and Washington, D.C.—617 Collective is targeting agencies with revenues between $1 million and $5 million, strong creative track records, and growth potential. The company says it is especially interested in founder-led businesses that work with Gen Z and millennial-focused brands.
The Public Relations Global Network adds Agence Profile in Paris and IDDEA Comunicaciones in Bogotá to its membership... Signal Group, a DC-based firm, launches AI Frame, a PA offering to help organizations understand and manage how they appear across Large Language Model AI platforms... Spears Group, a New Orleans-headquartered integrated marketing and advertising agency, sets up shop in Houston... IPREX brings on new partner agencies in Italy, Chicago, Las Vegas and India.
The New York Chapter of the Public Relations Society of America names Attention Comms CEO Paul Cohen as 2026 president of its board of directors. Cohen succeeds Ken Kerrigan, who has held executive posts at Bliss Group, Infinite and Weber Shandwick... Startr Co. of Los Angeles, marks its 10th anniversary with the launch of a renewed brand identity and redesigned website.... Michael Best Strategies, an affiliated consulting firm of national law firm Michael Best, is introducing a corporate advisory service.
Real Chemistry launches RC Resolve, a healthcare advisory practice... Seven Letter, a bipartisan strategic communications firm, adds offices in Los Angeles, New York, and Huntsville... GMMB founding partner David Mitchell died on Jan. 2 at 75. Mitchell’s career in communications began in June 1978, when he joined the staff of the United Auto Workers as assistant to the director of public relations and publications.
Berns Communications Group expands its advisory services and rebrands as Berns & Co... DVV Media International, a B2B media and events company serving the transport and logistics markets, sells its Road portfolio of products to Mark Allen Group... MAD Global Strategy of New Jersey launches a Washington presence. 
Motio is launched by former BPD chief strategy & innovation officer Sasha Boghosian and Ryan Colaianni, who was CCO at BPD as well as an SVP at Edelman... PMG acquires Digital Voices, an influencer marketing agency with a team of 70 employees across London, New York and Costa Rica... Gregory
