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IMAGINE PR is named North American PR representative for family-owned hospitality and travel group Hemingways Collection, which operates luxury boutique hotels and camps across East Africa. The agency will provide strategic counsel and execute media campaigns to build awareness and generate interest through various media channels and influential voices, including travel, lifestyle, sustainability, conservation, luxury travel, and cultural platforms. The agency will also lead media familiarization trips and tours. Created in 2013 by the Hemingways Hospitality Group, the Hemingways Collection includes Hemingways Nairobi, Hemingways Ol Seki Mara, Hemingways Eden Residence, and its most recent acquisitions, Hemingways River Camp Mara in Kenya and Hemingways Retreat Kigali in Rwanda.
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MSQ Sport + Entertainment forms a partnership with The Hidden Opponent, a non-profit organization dedicated to athlete mental health advocacy, education and support. MSQ will deliver strategic guidance across storytelling and narrative development, optimization of events and partnerships, and media relations support for cornerstone programming and initiatives. With a board of directors including Ilona Maher (Team USA Rugby Olympic Medalist); Isaac Rochell (former NFL player and Content Creator); and founder & chair Victoria Garrick the organization provides resources to aimed at empowering athletes to prioritize their mental health and shatter the stigma within sports culture. “We're excited about working with MSQ Sport + Entertainment, who have led counsel for world-class brands across sport and who deeply understand our mission of mental health support and advocacy," said The Hidden Opponenet CEO Suzanne Potts.
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54, a sports and entertainment agency, signs on as official strategic marketing partner to help the Muslim Golf Association with its global expansion efforts. In addition to focusing on brand development, storytelling and international growth, the agency will provide strategic and commercial advisory to refine and elevate MGA's brand positioning and uncover opportunities to engage more golfers. MGA, which was founded in the UK, has also presented get-into-golf opportunities in the US, and is bringing the world’s first Golf Umrah (pilgrimage to Mecca) to Saudi Arabia. “We have proven that there is a powerful appetite for culturally relevant, inclusive golf experiences,” said MGA founder Amir Malik. “With 54’s support, we’re ready to take that message to the world. Their track record in growing purpose-led brands makes them the perfect partner for this next chapter.”
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
