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IMAGINE PR is named North American PR representative for family-owned hospitality and travel group Hemingways Collection, which operates luxury boutique hotels and camps across East Africa. The agency will provide strategic counsel and execute media campaigns to build awareness and generate interest through various media channels and influential voices, including travel, lifestyle, sustainability, conservation, luxury travel, and cultural platforms. The agency will also lead media familiarization trips and tours. Created in 2013 by the Hemingways Hospitality Group, the Hemingways Collection includes Hemingways Nairobi, Hemingways Ol Seki Mara, Hemingways Eden Residence, and its most recent acquisitions, Hemingways River Camp Mara in Kenya and Hemingways Retreat Kigali in Rwanda.
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MSQ Sport + Entertainment forms a partnership with The Hidden Opponent, a non-profit organization dedicated to athlete mental health advocacy, education and support. MSQ will deliver strategic guidance across storytelling and narrative development, optimization of events and partnerships, and media relations support for cornerstone programming and initiatives. With a board of directors including Ilona Maher (Team USA Rugby Olympic Medalist); Isaac Rochell (former NFL player and Content Creator); and founder & chair Victoria Garrick the organization provides resources to aimed at empowering athletes to prioritize their mental health and shatter the stigma within sports culture. “We're excited about working with MSQ Sport + Entertainment, who have led counsel for world-class brands across sport and who deeply understand our mission of mental health support and advocacy," said The Hidden Opponenet CEO Suzanne Potts.
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54, a sports and entertainment agency, signs on as official strategic marketing partner to help the Muslim Golf Association with its global expansion efforts. In addition to focusing on brand development, storytelling and international growth, the agency will provide strategic and commercial advisory to refine and elevate MGA's brand positioning and uncover opportunities to engage more golfers. MGA, which was founded in the UK, has also presented get-into-golf opportunities in the US, and is bringing the world’s first Golf Umrah (pilgrimage to Mecca) to Saudi Arabia. “We have proven that there is a powerful appetite for culturally relevant, inclusive golf experiences,” said MGA founder Amir Malik. “With 54’s support, we’re ready to take that message to the world. Their track record in growing purpose-led brands makes them the perfect partner for this next chapter.”
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
