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IMAGINE PR is named North American PR representative for family-owned hospitality and travel group Hemingways Collection, which operates luxury boutique hotels and camps across East Africa. The agency will provide strategic counsel and execute media campaigns to build awareness and generate interest through various media channels and influential voices, including travel, lifestyle, sustainability, conservation, luxury travel, and cultural platforms. The agency will also lead media familiarization trips and tours. Created in 2013 by the Hemingways Hospitality Group, the Hemingways Collection includes Hemingways Nairobi, Hemingways Ol Seki Mara, Hemingways Eden Residence, and its most recent acquisitions, Hemingways River Camp Mara in Kenya and Hemingways Retreat Kigali in Rwanda.
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MSQ Sport + Entertainment forms a partnership with The Hidden Opponent, a non-profit organization dedicated to athlete mental health advocacy, education and support. MSQ will deliver strategic guidance across storytelling and narrative development, optimization of events and partnerships, and media relations support for cornerstone programming and initiatives. With a board of directors including Ilona Maher (Team USA Rugby Olympic Medalist); Isaac Rochell (former NFL player and Content Creator); and founder & chair Victoria Garrick the organization provides resources to aimed at empowering athletes to prioritize their mental health and shatter the stigma within sports culture. “We're excited about working with MSQ Sport + Entertainment, who have led counsel for world-class brands across sport and who deeply understand our mission of mental health support and advocacy," said The Hidden Opponenet CEO Suzanne Potts.
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54, a sports and entertainment agency, signs on as official strategic marketing partner to help the Muslim Golf Association with its global expansion efforts. In addition to focusing on brand development, storytelling and international growth, the agency will provide strategic and commercial advisory to refine and elevate MGA's brand positioning and uncover opportunities to engage more golfers. MGA, which was founded in the UK, has also presented get-into-golf opportunities in the US, and is bringing the world’s first Golf Umrah (pilgrimage to Mecca) to Saudi Arabia. “We have proven that there is a powerful appetite for culturally relevant, inclusive golf experiences,” said MGA founder Amir Malik. “With 54’s support, we’re ready to take that message to the world. Their track record in growing purpose-led brands makes them the perfect partner for this next chapter.”
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
