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| (L-R) Sally Slater, Guy Alvarez |
InnovAItion Partners, a marketing and consulting firm focused on helping professional services organizations harness AI for growth, is launched by former Bliss Group head of innovation and head of integrated marketing Sally Slater and Guy Alvarez, founder of digital marketing agency Good2bSocial. InnovAItion provides a suite of services that includes strategic consulting (incorporating AI audits, roadmaps, use case development, change management and fractional chief AI officer services); marketing execution powered by proprietary AI assistants, with senior human oversight; and sector-specific training and certification programs for professional services marketers, business development teams and firm leaders. Those services are aimed at delivering AI solutions that address the unique constraints and opportunities within law firms, accounting firms, consulting practices and marcomms agencies. "Every tool we develop, every workflow we create, and every campaign we execute is designed with one goal: helping professional services firms win in an AI-enabled world,” said Alvarez.
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Gallup and nonpartisan organization With Honor Institute form a research partnership to understand how Americans perceive military veterans. The research will take the form a survey exploring the extent to which Americans believe veterans embody qualities such as strong leadership, a commitment to democratic values and an ability to work across differences. It will also examine whether military experience is viewed as a meaningful qualification for elected office. "Public trust in major institutions is near historic lows, but veterans continue to earn consistently high confidence from the American public," said With Honor Institute founder and president Rye Barcott. "Our collaboration with Gallup allows us to track that trust over time and across sectors." Initial results of the survey will be released in fall 2025.
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Matter Communications launches a suite of B2B Tech PR solutions, which can be undertaken on a project basis or as part of an ongoing PR program. In addition to offering media training intended to equip tech leaders and media spokespeople with the skills and confidence to communicate their brand’s stories, Matter is now providing executive visibility audits, event support and B2B influencer programs. “Our project-based Tech PR offerings complement traditional media relations to help emerging and established tech companies strengthen their credibility, position themselves as leaders in their space and ultimately drive business,” said Matter general manager of public relations Anne Lines.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
