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Berk Communications, a unit of MikeWorldWide, lands production studio Box to Box Films. Berk will lead a comprehensive PR program to strengthen the company's visibility across entertainment, sports, business, trade, lifestyle and consumer media. The partnership will also focus on executive visibility for co-founders James Gay-Rees and Paul Martin. Back to Box’s portfolio includes projects with Simon Cowell, Olympic champion Noah Lyles, and a recently launched new series with college football's Southeastern Conference. "Berk Communications understands how to translate momentum into relevance and that's exactly what we need as we take on bigger stories and more ambitious platforms," said Gay-Rees.
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Wunderlich Kaplan Communications is appointed agency of record for The Gale Miami Hotel & Residences, which opened in 2024. WKC will drive communications strategy for the property, with an emphasis on it as a destination that brings international travelers together with Miami’s creative and cultural energy. Close to the Kaseya Center, PortMiami, Brickell and Miami’s arts and entertainment districts, The Gale features the Gale Swim Club, a rooftop pool deck and bar with sweeping views of Biscayne Bay; and Gale Wellness, a full-floor spa and fitness retreat.
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MaGO PR signs on as agency of record for the American Friends Service Committee, a Quaker organization advancing peace and justice. The agency will lead a four-month, bilingual PR and PSA campaign titled “Immigrants Make Our Communities Stronger.” The campaign will feature Hispanic voices from media and entertainment, centering on personal stories, cultural pride and community contributions. Launching during Hispanic Heritage Month, the initiative will consist of a bilingual public service announcement, celebrity ambassador outreach, national and local press engagement, and social storytelling. “Immigrants are the backbone of America’s economy, culture, and communities,” said AFSC chief marketing & communciatons officer Brian Minter. “This campaign lifts that reality by putting immigrant dignity front and center and inviting the nation to recognize the people behind the headlines.”
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
