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Firecracker PR is selected to represent Grew Solar at the RE+ 25 show in Las Vegas. Firecracker will assist in pre-show media outreach and post-show thought leadership activities. RE+ 25, now in its 21st year, is the largest clean energy event in North America, bringing together clean technology manufacturers, project developers, energy consultants, electric companies and other innovators across the energy ecosystem. Grew Solar, which was founded in 2022, is an Indian manufacturer of innovative solar solutions.
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Warschawski signs on as agency partner for Tide Realty Capital, a privately owned real estate investment management and advisory firm. The agency’s scope of work will include PR, social media, design, branding and thought leadership. Baltimore-headquartered TRC focuses on transformative ground-up development and value-add repositioning projects across the country. It leverages the potential in underutilized properties, particularly within commercial, retail, and mixed-use assets, with a focus on emerging submarkets and community revitalization opportunities. “We look forward to working with them to help elevate their brand and support the community engagement work that is an important focus for all their investments,” said Warschawski COO Shana Harris. Warschawski has offices in New York, Washington D.C., Baltimore, Dallas and Miami.
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Trip Whisperer Agency is retained to work on the launch of hospitality marketer Veridian, a spin-off from digital agency Acronym. Trip Whisperer will lead media relations, thought leadership, and event strategy to introduce the Veridian name and its leadership. Trip Whisperer founder Jessica Parker has worked Veridian leadership over more than a decade. “Jessica’s hospitality focus and ability to speak both from a business and technology perspective makes her the ideal collaborator in getting the message out,” said Veridian president Norma Berry.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
