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Firecracker PR is selected to represent Grew Solar at the RE+ 25 show in Las Vegas. Firecracker will assist in pre-show media outreach and post-show thought leadership activities. RE+ 25, now in its 21st year, is the largest clean energy event in North America, bringing together clean technology manufacturers, project developers, energy consultants, electric companies and other innovators across the energy ecosystem. Grew Solar, which was founded in 2022, is an Indian manufacturer of innovative solar solutions.
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Warschawski signs on as agency partner for Tide Realty Capital, a privately owned real estate investment management and advisory firm. The agency’s scope of work will include PR, social media, design, branding and thought leadership. Baltimore-headquartered TRC focuses on transformative ground-up development and value-add repositioning projects across the country. It leverages the potential in underutilized properties, particularly within commercial, retail, and mixed-use assets, with a focus on emerging submarkets and community revitalization opportunities. “We look forward to working with them to help elevate their brand and support the community engagement work that is an important focus for all their investments,” said Warschawski COO Shana Harris. Warschawski has offices in New York, Washington D.C., Baltimore, Dallas and Miami.
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Trip Whisperer Agency is retained to work on the launch of hospitality marketer Veridian, a spin-off from digital agency Acronym. Trip Whisperer will lead media relations, thought leadership, and event strategy to introduce the Veridian name and its leadership. Trip Whisperer founder Jessica Parker has worked Veridian leadership over more than a decade. “Jessica’s hospitality focus and ability to speak both from a business and technology perspective makes her the ideal collaborator in getting the message out,” said Veridian president Norma Berry.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
