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Golin is selected as global agency of record for technology and product communications by computing platform Arm. The agency will lead efforts across the US, UK, China, Taiwan, Japan and South Korea, with additional project support in select target markets and disciplines. Golin San Francisco leads the relationship, providing strategic communications counsel, product launch expertise, executive thought leadership, industry analyst engagement, developer communications, creative strategy, and market insights. “We sought an agency with strong tech, semiconductor and AI storytelling expertise, along with global reach, to partner with us as we scale our story with impact,” said Arm VP, external communications Rodriguez Pompen.
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Allen & Gerritsen sign on to work with Lansinoh, a maternal health and baby care brand available in more than 70 countries. A&G will handle earned media, thought leadership, creator relations, awards strategy and issues management. The agency’s first work with Lansinoh will help support a product launch while also laying the foundation for long-term brand storytelling and deeper engagement with creators. “A&G impressed us with their creativity and trend-forward experience delivering strategic big ideas that don’t sit solely in one lane of work; they think through an integrated lens that delivers impact far beyond any individual marketing tactic,” said Lansinoh president, North America Julie Kelly.
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The Nova Method, an AI-driven marketing communications and PR firm, is named agency of record for Hack The Box, a platform focused on building threat-ready teams and organizations. The Nova Method will lead the development and execution of internal and external communications strategies, including media relations, messaging architecture, thought leadership campaigns, and data-driven programs designed to raise awareness and drive measurable impact. With a global community of over 3.7 million members, Hack The Box is known for its gamified labs and challenges that teach both offensive security (penetration testing, red teaming) and defensive security skills. “The Nova Method was a clear choice for this next phase of growth,” said Hack the Box SVP, marketing Christine Bartlett. “Their audience-focused approach is exactly what we need to amplify our voice to CISOs worldwide and reinforce our position as the global industry leader.”
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
