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Golin is selected as global agency of record for technology and product communications by computing platform Arm. The agency will lead efforts across the US, UK, China, Taiwan, Japan and South Korea, with additional project support in select target markets and disciplines. Golin San Francisco leads the relationship, providing strategic communications counsel, product launch expertise, executive thought leadership, industry analyst engagement, developer communications, creative strategy, and market insights. “We sought an agency with strong tech, semiconductor and AI storytelling expertise, along with global reach, to partner with us as we scale our story with impact,” said Arm VP, external communications Rodriguez Pompen.
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Allen & Gerritsen sign on to work with Lansinoh, a maternal health and baby care brand available in more than 70 countries. A&G will handle earned media, thought leadership, creator relations, awards strategy and issues management. The agency’s first work with Lansinoh will help support a product launch while also laying the foundation for long-term brand storytelling and deeper engagement with creators. “A&G impressed us with their creativity and trend-forward experience delivering strategic big ideas that don’t sit solely in one lane of work; they think through an integrated lens that delivers impact far beyond any individual marketing tactic,” said Lansinoh president, North America Julie Kelly.
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The Nova Method, an AI-driven marketing communications and PR firm, is named agency of record for Hack The Box, a platform focused on building threat-ready teams and organizations. The Nova Method will lead the development and execution of internal and external communications strategies, including media relations, messaging architecture, thought leadership campaigns, and data-driven programs designed to raise awareness and drive measurable impact. With a global community of over 3.7 million members, Hack The Box is known for its gamified labs and challenges that teach both offensive security (penetration testing, red teaming) and defensive security skills. “The Nova Method was a clear choice for this next phase of growth,” said Hack the Box SVP, marketing Christine Bartlett. “Their audience-focused approach is exactly what we need to amplify our voice to CISOs worldwide and reinforce our position as the global industry leader.”
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
