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| Catherine Coffey |
PAN, which works with B2B tech and healthcare brands, appoints Catherine Coffey as managing director of its UK operations. Coffey joins the agency from Burson (formerly Hill+Knowlton Strategies), where she most recently served as senior director, head of technology. She has led multi-market, integrated campaigns for such global B2B and consumer technology clients as Dell Technologies, HONOR and Wipro. PAN says that Coffey’s hire is a key step in its mission to connect teams and clients across North America and EMEA. “With Catherine Coffey leading our UK operations—and with more brands than ever expanding their work with us globally—PAN is uniquely positioned to help clients succeed in a space that’s demanding more flexibility and more coverage,” said PAN president and CEO Phil Nardone.
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| Jennifer Chick |
The National Geographic Society names Jennifer Chick chief marketing and brand officer. Chick comes to National Geographic from Hilton where, as SVP and global head of loyalty and customer growth, she has led the Hilton Honors program. Before joining Hilton, she worked in various marketing, sales and advertising roles for MarketBridge, McCann-Erickson and Arnold Worldwide. In her new role, Chick will work to accelerate the Society’s culture of philanthropy by strengthening key partnerships that help drive the Society’s mission forward, including the organization’s joint venture partnership with The Walt Disney Company. “Jennifer's expertise in marketing and brand strategy, paired with her passion for purpose-driven storytelling, makes her an ideal choice for this role,” said National Geographic Society CEO Jill Tiefenthaler. “She brings the creativity, vision and leadership needed to deepen our connections with audiences around the globe, strengthen our mission and make a lasting impact.”
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| Lucy Basden-Smith |
Fuse, Omnicom’s sports and entertainment marketing agency, hires Lucy Basden-Smith as managing director. Basden-Smith was most recently a managing director at Havas Play UK. She has worked with such organizations as Major League Baseball, Arsenal, Premiership Rugby, World Rugby and the Women’s Rugby World Cup 2025. At Fuse, Basden-Smith will focus on supporting new business, boosting client relationships, and guiding teams to deliver connected, effective campaigns. She will also be part of Fuse’s International Executive Leadership Team and its global steering group. “Lucy’s experience, ambition and understanding of the industry make her a perfect choice to strengthen Fuse’s global strategy,” said Fuse global CEO Louise Johnson.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
