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Mark Penn’s Stagwell has registered its one-year contract on behalf of Israel’s Ministry of Foreign Affairs with the Justice Dept.
It shows $600K in fees for providing “PR support to ensure the consistent presence and credibility of civil society ‘spokespeople’ in top-tier international media outlets, strategically shaping global narratives, and influencing public perception in alignment with the foreign policy goals and values of Israel's Ministry of Foreign Affairs,” according to the agreement.
Stagwell is to provide each spokesperson with comprehensive media training, including preparation for effective on-camera communication, visual techniques and strategies for handling high-stakes interviews.
The firm will use its established relationships with top-tier media outlets to ensure the voices of the MFA spokespeople are heard in influential media outlets such as BBC, CNN, FOX and AP.
On the social media front, Stagwell will develop a bot-based program on various social media channels (e.g.,Instagram, TikTok, Linkedln and YouTube) that "floods the zone" with the MFA’s pro-lsrael messages.
Stagwell serves as a subcontractor to Havas Media on the MFA outreach effort that will run through March 2026.
Florida’s Corvus Strategic Partners has signed to represent the interests of Colombia regarding its relations with the US.
Gunster Strategies Worldwide is representing the interests of the Chagossian Government in Exile, which opposes the planned UK transfer of the sovereignty of the Chagos Archipelago, which hosts the joint UK/US military base, to Mauritius.
Brownstein Hyatt Farber Schreck has inked a six-month agreement with NATO-member Iceland to provide strategic advice on how to navigate engagements with the US government.
BGR Government Affairs has a $1M contract to provide strategic guidance and PR representation to the Republic of Guinea.
The Japan External Trade Organization has hired DB3, the legacy firm of Senate Majority Leaders Tom Daschle and Howard Baker, for a comprehensive report assessing the "current state of play" in DC.
