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Mark Penn’s Stagwell has registered its one-year contract on behalf of Israel’s Ministry of Foreign Affairs with the Justice Dept.
It shows $600K in fees for providing “PR support to ensure the consistent presence and credibility of civil society ‘spokespeople’ in top-tier international media outlets, strategically shaping global narratives, and influencing public perception in alignment with the foreign policy goals and values of Israel's Ministry of Foreign Affairs,” according to the agreement.
Stagwell is to provide each spokesperson with comprehensive media training, including preparation for effective on-camera communication, visual techniques and strategies for handling high-stakes interviews.
The firm will use its established relationships with top-tier media outlets to ensure the voices of the MFA spokespeople are heard in influential media outlets such as BBC, CNN, FOX and AP.
On the social media front, Stagwell will develop a bot-based program on various social media channels (e.g.,Instagram, TikTok, Linkedln and YouTube) that "floods the zone" with the MFA’s pro-lsrael messages.
Stagwell serves as a subcontractor to Havas Media on the MFA outreach effort that will run through March 2026.
Danny O’Brien, who was Fox Corp. executive VP and head of government relations, has signed on to represent the Embassy of Qatar.
The London office of Burson Group has retained Finn Partners’ New York office to strengthen the visibility of Ras Al Khaimah, which is one of the United Arab Emirates.
Hogan Lovells has expanded its relationship with Ukraine to reflect the implementation of the 50/50 US-Ukrainian partnership to develop its critical minerals.
Brownstein Hyatt Farber Schreck has agreed to provide government relations and PA services to the Kingdom of Morocco.
The Washington Media Group is providing strategic communications support for Qatar's Education City, home of satellite facilities of Weill Cornell Medicine, Carnegie Mellon, Georgetown and others.
