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Mark Penn’s Stagwell has registered its one-year contract on behalf of Israel’s Ministry of Foreign Affairs with the Justice Dept.
It shows $600K in fees for providing “PR support to ensure the consistent presence and credibility of civil society ‘spokespeople’ in top-tier international media outlets, strategically shaping global narratives, and influencing public perception in alignment with the foreign policy goals and values of Israel's Ministry of Foreign Affairs,” according to the agreement.
Stagwell is to provide each spokesperson with comprehensive media training, including preparation for effective on-camera communication, visual techniques and strategies for handling high-stakes interviews.
The firm will use its established relationships with top-tier media outlets to ensure the voices of the MFA spokespeople are heard in influential media outlets such as BBC, CNN, FOX and AP.
On the social media front, Stagwell will develop a bot-based program on various social media channels (e.g.,Instagram, TikTok, Linkedln and YouTube) that "floods the zone" with the MFA’s pro-lsrael messages.
Stagwell serves as a subcontractor to Havas Media on the MFA outreach effort that will run through March 2026.
TSG Advocates has inked a $240K one-year pact to provide PA and government relations services to the Brazilian Trade and Investment Promotion Agency.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
