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Orchestra is named US PR agency of record for Tourism New Zealand, the organization responsible for marketing New Zealand to the world as a visitor destination. The engagement, which will deliver earned media, influencer engagement, storytelling and brand strategy, is being led by BerlinRosen EVP and head of travel and lifestyle Sara Joseph Noyes. (BerlinRosen is an Orchestra agency.) “Already, Orchestra is focused on angles such as personal wellbeing, individuality, and the unique blend of people, culture, and landscapes that make each journey to New Zealand transformative,” said Tourism New Zealand regional director Americas and Europe Sarah Handley.
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Tier One Partners adds Modulate, which provides AI-powered conversational voice intelligence, to its client roster. Tier One will lead strategic communications efforts for the company, including media relations and thought leadership campaigns to elevate the brand’s impact across industries such as financial services and last mile delivery. Modulate’s AI models capture nuanced tone, intent and behavioral signals to provide enterprises with actionable, near-instant risk intelligence. “Modulate’s technology is already the industry standard in voice moderation in online gaming, and we’re excited to share their evolving story with the world as they extend the platform to tackle voice fraud in new markets,” said Tier One co-founder and managing partner Kathy Wilson.
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Orange Orchard, a division of Ripley PR that specializes in animal advocacy and the promotion of animal-friendly brands, is named public relations partner for Wildlife SOS, a nonprofit dedicated to rescuing and rehabilitating distressed, injured and exploited animals such as Asian elephants, sloth bears, leopards and reptiles. Founded in 1995 by Kartick Satyanarayan and Geeta Seshamani, Wildlife SOS’s mission is to conserve India's natural heritage while protecting its wildlife. Orange Orchard will work with the organization to raise its media presence in the United States, help it connect with a broader base of supporters, increase awareness of urgent conservation challenges and advance its mission. "They understand the urgency of our mission and have the skills to amplify it. With their support, we can extend our reach, foster new partnerships and inspire others to take meaningful action that focuses on protecting wildlife," said Nikki Sharp, executive director of Wildlife SOS’s United States division.
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Golin is selected by Nissin Foods USA, the company behind the Cup Noodles and Top Ramen brands, to lead the media strategy for its upcoming product innovations and seasonal launches, while also elevating its successful company and brands. The relationship is led by Golin’s Western Region with talent in the Los Angeles and San Francisco offices. The core team also includes specialists from Golin New York. Nissin cited Golin's collaboration, strategic thinking and ability to build upon existing brand strategies as key factors in the selection decision. "We wanted a brand PR partner who could match our bold thinking, and the Golin team’s ideas proved they understand how to disrupt status quo while still celebrating the legacy we’ve built over many decades," said Nissin Foods USA president and CEO Brian Huff.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
